Creative Director

Essential Duties and Tasks

• Lead the creative development and execution of marketing and digital content across major channels, including campaigns, digital advertising, email/CRM, SMS/MMS, video, social, web, and sales support materials.
• Translate business and marketing strategies into audience-centered creative solutions that support measurable performance, customer engagement, and conversion across channels.
• Provide brand oversight across creative output, ensuring consistency with established brand standards, alignment with strategic direction, and strong creative quality across touchpoints.
• Lead, coach, and develop a high-performed in-house and international creative teams, establishing clear expectations, strong accountability, and a culture of excellence, collaboration, and continuous improvement.
• Partner with Brand Strategy, Project Management, MarTech, CRM, and other stakeholders to align creative priorities, workflows, timelines, resourcing, and scalable execution.

Qualifications

• Strong creative leadership across marketing and digital content, with the ability to guide concept development and execution across multiple channels and audience types.
• Strong understanding of performance-driven creative, including how content supports engagement, conversion, and broader business goals.
• Demonstrated ability to translate marketing strategy into clear creative direction that is insight-driven, audience-centered, and aligned to brand standards.
• Strong brand stewardship skills, with the ability to maintain consistency, elevate quality, and ensure appropriate brand expression across all creative output.
• Proven ability to lead, manage, and develop both domestic and international creative teams, including effective collaboration with India-based creative resources.
• Experience building team processes, setting expectations, and driving accountability across distributed creative teams.
• Strong understanding of AI-enabled creative workflows and the ability to establish best practices for the use of AI in copy, design, ideation, and generative content development.
• Ability to identify opportunities to use AI and emerging tools to improve creative speed, workflow efficiency, scalability, and quality.
• Excellent leadership, coaching, and team development skills, with the ability to build accountability, strengthen capability, and foster a high-performing creative culture.
• Strong cross-functional collaboration and stakeholder management skills, including the ability to work effectively with Brand Strategy, Project Management, MarTech, CRM, and business partners.
• Strong operational and organizational skills, including workflow management, prioritization, resource planning, and scalable process development.
• Excellent written, verbal, and presentation communication skills.
• Ability to balance speed, quality, creativity, and business impact in a deadline-driven environment.
• Knowledge of digital content development, campaign creative, CRM communications, web content, video, and integrated marketing deliverables.
• High degree of judgment, initiative, and adaptability, with the ability to manage multiple priorities and evolving business needs.