Corporate Marketing, Head of Content - Managing Director

About the role

Blue Owl (NYSE: OWL) is a leading asset manager that is redefining alternatives®. With over $319 billion in assets under management as of June 30, 2026, we invest across three multi-strategy platforms: Credit, Real Assets and GP Strategic Capital. Anchored by a strong permanent capital base, we provide businesses with private capital solutions to drive long-term growth and offer institutional investors, individual investors, and insurance companies differentiated alternative investment opportunities that aim to deliver strong performance, risk-adjusted returns, and capital preservation. Together with over 1,380 experienced professionals globally, Blue Owl brings the vision and discipline to create the exceptional. To learn more, visit www.blueowl.com.

The Corporate Marketing team is responsible for growing the Blue Owl brand and supporting the firm in its ambition to be one of the preeminent firms in the asset management industry. Our goal is to raise the firm’s visibility by using our global marketing and communications platform to support our firm, its publicly-traded vehicles, and its sales and client marketing efforts. We seek to deliver the most effective, innovative, and scalable ways to express the traits that set Blue Owl apart. The Head of Content will be responsible for defining, operationalizing, and managing the firm’s overarching corporate-level content strategy. This individual will orchestrate the effective use of existing content; establish a cohesive strategic framework for how corporate-level content is developed, prioritized, governed, and distributed; and ensure the firm’s strongest, unique perspectives are elevated consistently and at scale. The role is designed for a highly-motivated, self-directed leader who is comfortable operating in situations without an established playbook. The Head of Content will partner closely with teams across corporate marketing, client marketing, communications, investment platforms, investor relations, legal, and compliance to align on corporate-level content priorities, influence shared processes, and improve how content is created, used, and distributed. The position also involves providing leadership to the firm’s video program, ensuring video is integrated into the broader content ecosystem and deployed strategically to support business and brand objectives.

Responsibilities

• Develop and execute a comprehensive global social media strategy that aligns with Blue Owl’s business objectives, reinforces brand positioning, and drives measurable commercial impact globally.
• Lead the concepting, writing, and development of high-quality, social-first content across all social media channels, ensuring platform-native copy, compelling visual assets, and cohesive brand storytelling to capture attention and drive engagement.
• Plan, execute, and optimize social media campaigns, leveraging data and performance insights to continuously refine strategy and exceed key growth metrics.
• Partner with Client Marketing, business leaders, and subject matter experts to translate complex investment themes into clear, engaging, and visually compelling social narratives.
• Collaborate with Brand Strategy to define and maintain a on-brand voice, visual identity, and messaging framework across all social platforms.
• Partner with Communications and Compliance on community management: developing clear governance protocols and response strategies to manage potential risks across social channels.
• Establish clear performance benchmarks and frameworks, translating analytics into actionable insights and executive-level recommendations that demonstrate social media’s contribution to business objectives, regularly presenting findings to senior leadership.
• Analyze data to gain insights into audience