Copywriter, PATTERN

PATTERN Beauty is looking for a talented Copywriter who has experience writing full funnel copy. This role brings our voice to life across the moments that matter most to our community, from the big campaign launch to the product page, email and paid ad that move someone from curious to checkout. The ideal candidate brings 3 to 5 years of copywriting experience, deep fluency in bottom of funnel DTC copy and a portfolio of multi-channel campaign work. They understand that beautiful copy and effective copy go hand in hand. T his role is all about bringing that established voice to life with craft, consistency and joy. It is a wonderful opportunity for a writer who is ready to grow with a founder-led brand that celebrates Black beauty in all its forms. Candidates MUST be based in the Los Angeles area as this role is hybrid and in-person three days a week at the PATTERN office in West Hollywood. BRAND VOICE AND TONE The Copywriter's first responsibility is to learn that voice deeply and write fluently within it, ensure our voice and tone are unmistakably PATTERN. Learn and internalize the PATTERN Voice and Tone, including our mission, glossary, syntax and the languageApply brand standards consistently across every channel and format, from a two-word SMS hook to a long-form landing pagePartner with the Creative Strategist to translate briefs, consumer insights and brand positioning into copy that carries our voice with fidelity and careBring fresh language and of-the-moment cultural references to the table, while staying grounded in the voice our founder and creative leadership have establishedContribute to the team's copy library with headlines, examples and channel learnings that help everyone write with confidence CAMPAIGN WRITING AND CREATIVE COLLABORATION Campaigns are where PATTERN's biggest stories come to life, from tentpole moments to new product launches. The Copywriter is an active member of our internal creative agency, writing across the full campaign ecosystem and bringing ideas to the table from the first brainstorm through final asset delivery. Partner with creative leadership and the Marketing team to build campaign copy across formats, including headlines, taglines, social captions, video scripts, email, landing pages and paid mediaCollaborate with the creative leads during ideation, contributing headline territories, messaging angles and copy-led conceptsCarry each campaign's big idea cohesively from hero assets all the way through to performance placements, adapting the message for every channel and audienceWrite and adapt scripts for social and video content, ensuring the spoken word reflects our voice on screenSupport campaign toolkits with sample messaging and copy direction so internal teams and partners can execute with clarity and consistencyWelcome feedback with openness and iterate quickly, refining copy through multiple rounds with creative leadership PERFORMANCE COPY AND COMMERCE Some of the most important copy PATTERN produces lives at the moment of decision: the product page, the cart reminder, the retargeting ad, the email that turns interest into a purchase. This role carries a strong focus on bottom of funnel copy for our DTC business and understands that the best performance copy is still beautiful brand copy. Leverage audience and insights and our creative pillars to hypothesize and build high performing copy for bottom of funnel.Write conversion-focused copy for DTC channels, including product detail pages, landing pages, paid social, retargeting ads, email and SMSDevelop copy for key lifecycle moments such as abandoned cart, browse abandonment, replenishment, post-purchase and win-back flowsWrite product copy, including descriptions, benefits, how-to-use guidance and claims language, partnering with Product to keep every claim accurate and approvedPartner with E-Commerce, CRM and Performance Marketing to write and iterate on A/B tests for subject lines, headlines, offers and calls to actionReview performance data alongside the Creative leadership & DTC team, learning what resonates with our community and applying those insights to future workWrite and adapt copy for retail partner pages and promotional moments so PATTERN shows up with the same intention wherever our community shops COLLABORATION AND GROWTH This role is ideal for a writer who thrives in a collaborative, fast-moving environment and is excited to grow alongside a founder-led brand. The Copywriter will work closely with and learn from creative leadership while contributing their own ideas, perspective and creative energy. Collaborate cross-functionally with Marketing, E-Commerce, CRM, Product and Social teams to deliver copy that supports broader business goalsManage multiple projects at once in a fast-paced, deadline-driven environment, communicating proactively about timelines and needsUse Asana to track work, organize feedback and keep projects movingPresent copy with clarity, sharing the thinking behind your choices and welcoming input from the teamBring a solutions-oriented, low-ego, all-hands mentality to every working relationship EXPERIENCE AND QUALIFICATIONS 3 to 5 years of professional copywriting experience, in-house or agency, with a portfolio that shows range across campaign and performance workRequired: hands-on experience writing bottom of funnel copy for a DTC brand, including product pages, paid social, retargeting, email and SMSRequired: campaign writing experience, with examples of multi-channel campaigns from concept through executionStrong understanding of the customer journey and how copy functions differently across formats and funnel stagesComfort with performance metrics such as open rate, click-through rate and conversion rate, plus experience writing for A/B testsExperience writing product copy, including descriptions, benefits and claims, ideally within beauty, hair care, body care, wellness or lifestyleA proven ability to adapt to an established brand voice with fidelity and careExcellent editorial instincts, attention to detail and command of grammar and styleFamiliarity with project management platforms (e.g., Asana)Background in beauty, textured hair care or lifestyle brands is a significant plusBachelor's degree in English, Communications, Journalism, Advertising or a related field preferred; equivalent experience considered WHO YOU ARE A writer first, someone who thinks in language and finds joy in the well-chosen wordCommercially curious and energized by seeing your words drive real resultsA quick study of voice, able to step into an established brand voice and make it singOpen to feedback and excited to grow, with the confidence to share ideas and the curiosity to keep learningOrganized, reliable and calm under deadlineCategory & community fluency: Real, demonstrated fluency in Black beauty, including the products, the ritual, the retail environment & the visual history of how our community has been portrayed. You know what it means for a brand to speak with our community, & your body of work shows it This position's annual base salary range is $90,000 to $100,000 depending on experience and qualifications. ABOUT PATTERN PATTERN's mission is to fulfill the beauty needs of the curly, coily, and tight-textured community. Created by award-winning actress and producer Tracee Ellis Ross, PATTERN is a Black-owned haircare brand centered around the celebration of Black beauty and caters to the uniquely beautiful curls in the diverse hair community of 3b to 4c hair types. We are an active space for uplifting and loving our authentic beauty. Since launching in September 2019, PATTERN has taken the industry by storm and is the recipient of numerous editorial awards. We cultivate a community approach at PATTERN where all voices are heard & where people can bring their whole selves to work. PATTERN Is now available at Ulta Beauty, Ulta Beauty at Target, Sephora, Macy’s & Boots, among others. ABOUT BEACH HOUSE GROUP A disruptive force of innovation in the beauty and lifestyle space, we are a brand incubator delivering thoughtful products and bold strategies that intuit the needs of today’s consumer. Our expertise spans from brand and product development to design, licensing, and procurement services. We are on a continuous search for white space in the marketplace to develop brands that specifically fill that gap. Beach House Group reserves the right to change or modify the employee’s job description whether orally or in writing, at any time during the employment relationship. Beach House Group may require an employee to perform duties outside his/her normal description. Beach House Group is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.