Jobs · Marketing · California

Copywriter

Janie and Jack · San Francisco, CA · 3 wk ago
MarketingFull-time
We need to output HTML fragment with sections: headings

for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections if posting has real specific content. We need to parse the posting. Content: - Intro paragraph: "Iconic. Approachable. Connected..." etc. That's prose. - "About The Job" heading (but we should not repeat job title as heading; we can treat "About The Job" as section heading? The instruction: use

for section headings (e.g. About the role, responsibilities...). So we can have

About the Job

then prose. - Then bullet list of responsibilities: "Write smart, unexpected copy..." etc. Those are duties. - Then "What You’ll Bring" includes qualifications/requirements: Bachelor’s Degree with 1-3 years professional Copywriting experience. Retail experience required. etc. - Then "Why You’ll Love Working With Us" includes benefits: product discount, people, experience, then details about pay and benefits: "Actual starting pay for this role is determined by a wide array of factors..." then "Employees are offered a variety of benefits..." then list of benefits. We need to decide sections: About the Job (intro), Responsibilities (What You'll Do), Requirements/Qualifications (What You'll Bring), Benefits (Why You'll Love Working With Us). Pay: they mention pay determined by factors but not specific amount; we should not create Pay section unless posting actually states them. It says "Actual starting pay for this role is determined by a wide array of factors..." That's not a specific pay figure, but it's still mention of pay. The instruction: never create Pay/Schedule/Benefits sections unless the posting actually states them. It does state something about pay (determined by factors). Is that enough? It says "Actual starting pay for this role is determined by a wide array of factors including but not limited to qualifications, experience, relevant skills,, education, and geographic location." That's a statement about pay but not a specific number or range. The instruction says: "never emit a heading followed by filler/placeholder text (e.g. 'commensurate with experience', 'not specified', 'N/A', 'varies', 'TBD')". This is similar to "commensurate with experience". So we should not create a Pay section because it's filler. So we omit Pay. Schedule: not mentioned. Benefits: they list specific benefits: medical, dental, vision, FSA, life/AD&D, short/long term disability, commuter benefits, pet benefits, tuition reimbursement, paid time off, 401(k) matching, employee discounts, EAP Resources, annual discretionary bonus plan for full-time Brand Support Center employees. That's substantive. So we include Benefits section. Thus sections: About the Job (intro), Responsibilities (What You'll Do), Requirements (What You'll Bring), Benefits (Why You'll Love Working With Us). Possibly also Skills? The "What You'll Bring" includes skills; we could treat that as Requirements/Qualifications. We'll not duplicate. We need to use

for section headings. Use
  • for any list of duties/requirements/benefits. Use

    for prose. We must not repeat job title as heading. The job title is Copywriter? Not needed. We must not include Job ID etc. We must remove boilerplate: cookie/navigation/legal/EEO etc. There's a line: "Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records." That's EEO/legal boilerplate; should be removed. Also remove duplicated lines. Now craft HTML. First paragraph: Intro sentences: "Iconic. Approachable. Connected. These are some of the ideas that guide our every day at Janie and Jack. We set ourselves apart with outstanding quality and great care for every detail, from our clothing to our customer service to the people we work with. Are you ready to be a part of the Janie and Jack story?" That's prose; put in

    . Then

    About the Job

    then prose: "The Copywriter is part of the Brand Creative Services team and is responsible for bringing the brand voice to life across all marketing needs, from emails to social projects and print projects too. In this role, you should be a creative problem solver who continually pushes the brand voice forward. Detail-oriented and highly organized, you’re passionate about creating witty and unexpected editorial copy across all channels (in the right tone, of course). You’ll also collaborate with the Copy Manager to brainstorm seasonal storytelling and promotional ideas, as well as work cross functionally with Graphic Designers, the Web Marketing team and Social Media & Marketing Managers." Then

    Responsibilities

    then list: each bullet from "What You’ll Do". Let's extract: - Write smart, unexpected copy in the brand voice with the right tone. - Understand and develop a balance of creative and strategic messaging, keeping the customer experience top of mind. - Have a firm understanding of retail and best practices, from what is happening in the marketplace to the latest copy trends. - Be able to take direction and be flexible through changes in strategy and creative direction, all while keeping a healthy morale. - Work well independently and collaborate with the Copy Manager and Graphic Designers as well as with cross functional partners, such as Social Media & Marketing Managers. - Deliver all copy on time and error-free. - Edit and proofread with exceptional attention to detail. - Keep the Copy Manager updated on project status, initiatives and key issues. Make
    • for each. Then

      Requirements

      (or Qualifications). Use "What You’ll Bring". Content: - Bachelor’s Degree with 1 – 3 years professional Copywriting experience. - Retail experience required. - A writer’s writer with creative chops, along with strong problem-solving and organizational skills. - Firm understanding of retail, what is happening in the marketplace and copy trends. - Ability to take direction and be flexible through changes in strategy while staying calm (a sense of humor helps too!) - Ability to deliver error-free copy under tight deadlines, be self-reliant and collaborative as needed. - Online portfolio required. Make list. Then

      Benefits

      then list benefits: From paragraph: "The Product—so good, you’ll be using your employee discount more than you probably should. The People—ask anyone that works here…we have incredible people on our team. The Experience—you’ll enjoy a rewarding career at a respected children’s brand." Those are prose but could be part of benefits section; we can include them as

      maybe. Then list: "Actual starting pay for this role is determined by a wide array of factors including but not limited to qualifications, experience, relevant skills,, education, and geographic location." That's filler; we should not include as benefit? It's about pay; we decided not to include Pay section. But we could incorporate that sentence as prose in Benefits? It's about pay, but we said not to create Pay section; but we could still mention pay details in Benefits section as prose? The instruction: "never create Pay/Schedule/Benefits sections unless the posting actually states them." It does state benefits, so we can have Benefits section. Within that we can include prose about pay? Might be okay but risk of filler. Safer to exclude that sentence as it's filler about pay. However the instruction says: "never emit a heading followed by filler/placeholder text (e.g. 'commensurate with experience', 'not specified', 'N/A', 'varies', 'TBD')". That's about headings followed by filler. If we include Benefits heading and then include that sentence, it's not filler? It's about pay, but it's still vague. Might be considered filler. Safer to omit that sentence. Then list specific benefits: - medical insurance - dental insurance - vision insurance - health and dependent care FSA - life/ ad&d insurance - short term and long term disability - commuter benefits - pet benefits - tuition reimbursement - paid time off - 401(k) including matching - employee discounts - EAP Resources - annual discretionary bonus plan (for regular, full-time Brand Support Center employees) We can include those as

      • . Also include the earlier prose about product, people, experience as

        inside Benefits section. Thus final HTML:

        Iconic. Approachable. Connected. These are some of the ideas that guide our every day at Janie and Jack. We set ourselves apart with outstanding quality and great care for every detail, from our clothing to our customer service to the people we work with. Are you ready to be a part of the Janie and Jack story?

        About the Job

        The Copywriter is part of the Brand Creative Services team and is responsible for bringing the brand voice to life across all marketing needs, from emails to social projects and print projects too. In this role, you should be a creative problem solver who continually pushes the brand voice forward. Detail-oriented and highly organized, you’re passionate about creating witty and unexpected editorial copy across all channels (in the right tone, of course). You’ll also collaborate with the Copy Manager to brainstorm seasonal storytelling and promotional ideas, as well as work cross functionally with Graphic Designers, the Web Marketing team and Social Media & Marketing Managers.

        Responsibilities

        • Write smart, unexpected copy in the brand voice with the right tone.
        • Understand and develop a balance of creative and strategic messaging, keeping the customer experience top of mind.
        • Have a firm understanding of retail and best practices, from what is happening in the marketplace to the latest copy trends.
        • Be able to take direction and be flexible through changes in strategy and creative direction, all while keeping a healthy morale.
        • Work well independently and collaborate with the Copy Manager and Graphic Designers as well as with cross functional partners, such as Social Media & Marketing Managers.
        • Deliver all copy on time and error-free.
        • Edit and proofread with exceptional attention to detail.
        • Keep the Copy Manager updated on project status, initiatives and key issues.

        Requirements

        • Bachelor’s Degree with 1 – 3 years professional Copywriting experience.
        • Retail experience required.
        • A writer’s writer with creative chops, along with strong problem-solving and organizational skills.
        • Firm understanding of retail, what is happening in the marketplace and copy trends.
        • Ability to take direction and be flexible through changes in strategy while staying calm (a sense of humor helps too!)
        • Ability to deliver error-free copy under tight deadlines, be self-reliant and collaborative as needed.
        • Online portfolio required.

        Benefits

        The Product—so good, you’ll be using your employee discount more than you probably should. The People—ask anyone that works here…we have incredible people on our team. The Experience—you’ll enjoy a rewarding career at a respected children’s brand.

        • Medical insurance
        • Dental insurance
        • Vision insurance
        • Health and dependent care FSA
        • Life/AD&D insurance
        • Short term and long term disability
        • Commuter benefits
        • Pet benefits
        • Tuition reimbursement
        • Paid time off
        • 401(k) including matching
        • Employee discounts
        • EAP Resources
        • Annual discretionary bonus plan (for regular, full-time Brand Support Center employees)
        Check for any leftover boilerplate: removed EEO line. Good. Make sure no extra spaces

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