Copywriter & Marketing Communications Specialist

Description

Fueling Success in this Role: VP Racing is looking for a Copywriter & Marketing Communications Specialist who is responsible for developing clear, compelling, and on-brand copy across a variety of marketing and digital channels. This role focuses primarily on copywriting for advertising, website and SEO content, promotions, email and SMS campaigns, and sales collateral, supporting marketing initiatives and brand consistency. This position also provides limited support to public relations and media outreach efforts, including drafting press releases and assisting with media communications as needed. The role works cross-functionally to ensure messaging is aligned, effective, and optimized across platforms.

What You'll Do

• Write and edit press releases, media pitches, brand announcements, and campaign copy
• Own and manage media lists across national, regional, and industry outlets
• Research, pitch, and build relationships with journalists, editors, and media contacts
• Support product launches, company announcements, and brand storytelling initiatives
• Ensure all messaging aligns with brand voice, tone, and strategy
• Track media coverage and outreach results
• Collaborate with Marketing, Sales, and Leadership on messaging and positioning

About The Company

VP Racing is best known as a world leader in racing and performance fluids, powering champions in virtually every form of motorsport on land, sea, and air since 1975. VP also sells a full line of consumer products, including ethanol-free fuels and oils for 2- and 4-cycle outdoor power equipment, automotive lubricants, additives, coolants, and accessories through national home improvement, automotive parts, and online retailers. The company also offers a program to independent operators of convenience stores and gas stations, car wash, quick lube, and marinas to brand as VP Racing and resell the company’s full range of automotive performance and small engine fuel products.

Minimum Qualifications

• The ideal candidate must be extremely organized and able to manage the logistics of multiple duties with professionalism and strong communication skills.
• In addition, strong attention to detail and ability to work in a fast-paced environment is critical for success in the role, as are high levels of accuracy, timeliness and dependability.
• We are looking for someone who can establish and maintain effective working relationships within the organization, work effectively with all levels of employees and management, and assist in providing solutions to challenges that arise.