Content Marketing Specialist (Copywriter)

Job Summary

Under routine supervision, this entry-level position supports marketing initiatives through copy development. This position is responsible for creating and producing marketing content intended for both internal and external audiences.

Job Description

• Assist in content marketing initiatives to drive traffic, engagement, and leads
• Work in a team environment and collaborate on content ideas and goals
• Research industry trends; collect and compile articles and information from internal and external resources for the company’s use
• Research facts to ensure accuracy and eliminate errors and misstatements
• Measure and optimize content on a regular and ongoing basis
• Generate content for email, blogs, video scripts, press releases, white papers, case studies, testimonials and more for internal and external client needs
• Ensure all materials are consistent with brand and style standards and written in a manner to advocate our service offerings
• Develop sales content for presentations, RFP templates and trade show events
• Conduct research and interviews for writing assignments
• Collaboratively conceive and write innovative copy across marketing channels including print, outdoor and signage/collateral

Qualifications

• Minimum Qualification: High School Diploma and 3 or more years of experience developing high-quality content for a brand or agency and/or military equivalent, OR a bachelor’s degree in English, Journalism, Communications, Advertising, or Public Relations. Strong portfolio of previous work
• Preferred Qualification: Bachelor’s degree with English, Journalism, Communications, Advertising, Public Relations, Business or related field and a strong portfolio
• Ability to work from a content calendar and meet deadlines
• Ability to work in a team environment and collaborate on strategy
• Knowledge of various styles of writing (AP, APA, MLA, Web, etc.)
• Impeccable attention to detail and quality of communication materials developed

Job Opening ID

Job Opening ID: 00620688 Content Marketing Specialist (Copywriter) (Open)