Content Marketing Specialist

Responsibilities

• Develop and deploy world-class content and marketing communications to support the growth of the Pentair Pool business.
• Direct responsibility for campaign and product launch content development, management, and execution.
• Partner closely with creative and marketing, and other departments as necessary to ensure content is engaging and consistent across mediums.
• Execute all aspects of category content initiatives including briefing, applying research and insights, creation and writing, design and development of marketing and brand campaigns.
• Manage and report on content KPIs to ensure the effectiveness of all content generated; align with overall business and marketing objectives.
• Initiate and manage digital and video requests as needed across multiple categories.
• Collaborate with strategic marketing and design to develop creative concepts, present them to internal teams, and partner with functional partners to bring them to life.
• Work with insourced/outsourced partners on planning and execution of product photography and videography stories.

Qualifications

• BS or BA degree in communications or marketing
• 3-5+ years of progressive experience as a marketing and communications professional with direct involvement in content development and management
• B2B and B2C marketing experience
• Experience in all forms of digital and traditional content, including web, digital advertising and social media
• Experience working in teams developing integrated marketing communications plans and lead-generation tactics
• Proven ability to work with multiple functions and teams to achieve results
• Experienced communicator with superior writing, storytelling, and communication skills
• Thorough understanding of modern marketing content tools and vehicles
• Excellent organizational and time management skills
• Ability to work with a sense of urgency under pressure and manage many tasks simultaneously

Pay

The anticipated annualized base pay range for this full-time position is from $61,200 - $113,600 per year. Actual compensation will be commensurate with a demonstrable level of experience and training, pertinent education including licensure and certifications, work location, and other relevant business or organizational needs.

Benefits

As a Pentair employee, you would enjoy a wide array of benefit options to help keep you and your family healthy and protected, including health benefits, a generous 401(k), employee stock purchase program, disability benefits, life insurance, critical illness insurance, accident insurance, parental leave, caregiver leave, tuition reimbursement, plus paid time off and wellness programs to encourage a healthy work/life balance.