Copywriter & Communications Specialist

About the role

The Oklahoma Department of Commerce is the State economic development office. Its mission is to cultivate an environment where businesses and communities can grow and thrive. As a trusted government agency, it partners with businesses and communities for strategic and sustainable growth and success, aiming to move Oklahoma forward to becoming a top‑ten state. The agency seeks a Copywriter & Communications Specialist to serve as the lead writer for the agency. This is a full‑time position within state government.

Responsibilities

• Lead Storytelling: Serve as the primary writer for the agency, crafting clear, persuasive copy that highlights Oklahoma’s economic advantages, industry strengths, and state programs.
• Copywriting Execution: Produce high‑quality, polished copy for a wide range of print and digital materials, ensuring high editorial standards and messaging consistency.
• Proactive Content Ideation: Use critical thinking to independently identify story gaps, propose new content concepts, and determine optimal formats for reaching target audiences.
• Campaign & Audience Engagement: Write strategic messaging for B2B lead nurture campaigns, newsletters, and digital platforms to drive audience interaction and program awareness.
• Content Strategy & Ideation – Strategic Planning: Proactively research, pitch, and develop new content concepts, editorial series, and communication strategies aligned with agency economic development priorities.
• Content Strategy & Ideation – Content Distribution: Formulate plans to package, adapt, and distribute core messaging across appropriate communication channels to maximize audience reach.
• Copywriting & Editorial Development – Marketing Collateral: Write and edit high‑quality copy for agency publications, including industry brochures, economic recruitment materials, reports, and program literature.
• Copywriting & Editorial Development – Email & Lead Nurture Campaigns: Develop strategic copy for B2B email nurture sequences; monitor audience analytics (open rates, click‑through rates) to evaluate copy effectiveness and implement messaging adjustments.
• Copywriting & Editorial Development – Newsletters & Articles: Identify topics, conduct interviews, and write content for monthly and quarterly electronic publications targeting businesses, community leaders, and the public.
• Copywriting & Editorial Development – Social Media Coordination: Work alongside the internal team to draft and post content for social media accounts, ensuring all posts align with broader agency objectives and active campaigns.
• Digital Content & Inter‑Division Support – Website Copy Optimization: Regularly review and update website copy to ensure messaging remains current, accurate, and aligned with strategic communication goals (WordPress experience preferred but not required).
• Digital Content & Inter‑Division Support – Inter‑Division Collaboration: Consult directly with division leadership and program managers across the agency to uncover key messaging needs and translate complex initiatives into clear public copy.
• Digital Content & Inter‑Division Support – Integrated Communications Support: Collaborate with internal design, technology, and multimedia staff to align copy with visual assets.
• Additional duties as assigned.

Requirements

• Bachelor’s degree in Communications, Journalism,