Content & Copywriting Specialist

Department: Marketing | Temporary position; hourly employee or independent contractor arrangement considered

About the Role

As a Content & Copywriting Specialist, you will support Ralco’s marketing efforts by creating clear, engaging content that supports marketing campaigns, strengthens brand storytelling, and communicates product value across multiple channels. The ideal candidate is a skilled writer and storyteller who can translate technical and industry-specific information into audience-focused content. You are creative, detail-oriented, collaborative, and comfortable managing multiple projects in a fast-paced environment.

Agriculture experience or familiarity with the livestock, poultry, and agronomy industries is strongly preferred. This temporary role is designed to provide maternity leave coverage while supporting the continued execution of Ralco’s marketing initiatives. Candidates located near Marshall, Minnesota are preferred, though we offer flexibility in work arrangements, including employee or contract opportunities, with remote and hybrid options considered for the right candidate. There is potential to transition into a longer-term or full-time opportunity based on business needs and performance.

Responsibilities

• Write and edit marketing copy for campaigns, product promotions, sales materials, landing pages, digital advertising, and customer communications while maintaining a consistent brand voice.
• Assist with content planning, campaign execution, and scheduling across marketing initiatives.
• Help communicate product benefits and brand messages through audience-focused content that supports marketing objectives.
• Write and coordinate email campaigns that support lead generation and customer engagement.
• Collaborate with marketing, technical, and sales teams to support product launches, promotions, trade shows, and marketing campaigns.
• Adapt content for use across email, social media, website, and other marketing channels.
• Ensure content aligns with established brand voice, messaging, and visual standards.
• Work with internal teams, subject matter experts, and external partners to gather information and develop accurate content.
• Manage multiple content projects simultaneously while meeting deadlines and maintaining attention to detail.
• Align content with company values and purpose: Courageous Curiosity, Driven to Deliver, Master Your Craft, Root for the Team, Earn the Relationship.

Requirements

• 3+ years of experience in marketing, communications, journalism, content creation, or a related field with experience developing marketing content across multiple channels.
• Agricultural industry knowledge strongly preferred.
• Location: Ralco corporate headquarters in Marshall, MN (preferred). Hybrid and remote work arrangements will be considered for the right candidate.
• Flexible schedule based on candidate availability and business needs. Anticipated workload is approximately 25-30 hours per week.
• Temporary maternity leave coverage with potential opportunity to transition into a longer-term or full-time opportunity based on business needs and performance.
• Satisfactorily complete introductory period per company policy.
• Occasional travel between Ralco locations and for company events.

Skills

• Strong copywriting, editing, and proofreading skills.
• Experience creating content for email marketing, websites, social media, digital advertising, and marketing campaigns.
• Ability to translate technical information into clear, audience-friendly messaging.
• Strong organizational and project management skills.
• Creative thinking and storytelling ability.
• Attention to detail and commitment to brand consistency.
• Ability to collaborate effectively across teams.
• Adaptability in a fast-paced environment.
• Basic understanding of SEO and content performance metrics.

Physical Requirements

• Required activities may include lifting, driving, bending, climbing, carrying, and twisting.
• Confined space entry is not a required job function.
• Reasonable accommodation may be made to enable individuals with disabilities to perform the key work duties.

Pay

$28-30/hour