Copywriter II, In-Store & Digital Advertising

Responsibilities

Helps lead development of advanced concepts for in-store, digital, and permanent signage marketing efforts.

Writes / edits copy for signage, product descriptions, direct mail, brochures, streaming audio, permanent signage, online editorial posts, web pages, email, naming, and video;

Sources / writes accurate, grammatically correct copy.

Translates concepts and strategies into striking, engaging, consistent copy.

Ensures consistent voice and grammatical standards for each brand, category, and product group based on H-E-B brand standards.

Adheres to stringent deadlines to ensure smooth project flow through department and allow for special projects, pre-work, and rush assignments.

Continuously writes fresh, interesting copy to promote frequently featured merchandise across all channels.

Collaborates with cross-functional teams and stakeholders to maximize impact of messages.

Recommends strategic tone of copy communication; ensures consistent brand messaging.

Leads / sets up streaming audio sessions with outside vendors.

Coaches / mentors others.

Qualifications & Key Requirements

• We are looking for:
• related experience;
• advanced communication skills.

Communications:

• Helps lead development of advanced concepts for in-store, digital, and permanent signage marketing efforts;
• Writes / edits copy for signage, product descriptions, direct mail, brochures, streaming audio, permanent signage, online editorial posts, web pages, email, naming, and video;
• Sources / writes accurate, grammatically correct copy;
• Translates concepts and strategies into striking, engaging, consistent copy;
• Ensures consistent voice and grammatical standards for each brand, category, and product group based on H-E-B brand standards;
• Adheres to stringent deadlines to ensure smooth project flow through department and allow for special projects, pre-work, and rush assignments;
• Continuously writes fresh, interesting copy to promote frequently featured merchandise across all channels;
• Collaborates with cross-functional teams and stakeholders to maximize impact of messages;
• Recommends strategic tone of copy communication; ensures consistent brand messaging;
• Leads / sets up streaming audio sessions with outside vendors;
• Coaches / mentors others.

Advertising:

• A related degree or comparable formal training, certification, or work experience;
• 5+ years of experience in copywriting;
• Experience in advertising, or brand copywriting.

Do you have what it takes to be a fit as an H-E-B Copywriter II?

• Expert knowledge of mechanics of writing, punctuation, spelling, grammar, usage, and syntax;
• Working knowledge of sales and advertising writing, and business / consumer needs and insights;
• Familiarity with authoritative references and trade sources for research-based info related to food industry trends;
• Familiarity with AI-assisted writing tools and effective prompting techniques is preferred;
• Advanced verbal / written business communication skills;
• Advanced collaboration and interpersonal skills;
• Leadership skills;
• Bi-lingual (English – Spanish) skills a plus;
• Ability to manage multiple priorities and shift focus between tasks / projects; attention to detail;
• Ability to work complex issues with a strong sense of ownership, drive, urgency.

Can you...

• Function in a fast-paced, retail, office environment;
• Work extended hours; sit for extended periods.