Advertising Copywriter

Key Responsibilities

• Create concepts and communication across all channels of marketing communications, including broadcast, PR and earned, experiential, digital, and owned and paid social.
• Concept and pitch culture-defining, headline-grabbing integrated campaigns that elevate our brands creative cache nationally.
• Ensure integration of core brand creative, campaign messaging, and sound strategic point of view into the work.
• Partner with art director and act as a strong command of the intersection between thoughtful communication and design.
• Lead the concept and storytelling of national broadcast spots, high-value social paid social content, and experiential activations, collaborating with top-tier directors, production houses, and crews.
• Manage freelancers and external partners to ensure all outside work is consistent with the brand at the same quality and caliber.

Qualifications

• Education: Degree from nationally recognized portfolio school or equivalent university comms program (VCU Brand Center, Miami Ad School, SCAD, Stan Richards School UT, SI Newhouse School Syracuse etc).
• Experience: 7+ years of experience crafting high-profile integrated advertising.
• Proven track record within world-class, creative-first advertising agencies.
• Must possess a stunning, award-winning portfolio demonstrating big-budget, national consumer brand work (Broadcast, Earned, Experiential, Digital).
• Ability to craft unique ideas from consumer insights.
• Impeccable sense of brand tone, attention to detail, and consummate consumer of culture.
• Practice and application of effectiveness tools and metrics (pre-post creative testing, brand lift studies, MMM’s).
• Paid social experience across META, Pinterest and Reddit.
• Ability to prioritize and meet deadlines within specified time constraints.
• Ability to operate in a team environment as well as independently.

Benefits

We offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We are committed to your professional growth, providing training and development opportunities, including Education Reimbursement.

Equal Opportunity Employer

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities.