Advertising Copywriter

Description

At Lactalis in the USA, we're dedicated to offering meaningful career opportunities that allow our employees to grow and thrive. With over 85,000 professionals globally, we're a family-owned company focused on producing award-winning dairy products that bring people together.

Key Responsibilities

• Create concepts and communication across all channels of marketing communications, including broadcast, PR and earned, experiential, digital, and owned and paid social.
• Concept and pitch culture-defining, headline-grabbing integrated campaigns that elevate our brands' creative cache nationally.
• Ensure integration of core brand creative, campaign messaging, and sound strategic point of view into the work.
• Partner with the Art Director and act as a strong command of the intersection between thoughtful communication and design.
• Lead the concept and storytelling of national broadcast spots, high-value social paid social content, and experiential activations, collaborating with top-tier directors, production houses, and crews.
• Manage freelancers and external partners to ensure all outside work is consistent with the brand at the same quality and caliber.

Requirements

• Education: Degree from a nationally recognized portfolio school or equivalent university comms program (VCU Brand Center, Miami Ad School, SCAD, Stan Richards School UT, SI Newhouse School Syracuse).
• Experience: 7+ years of experience crafting high-profile integrated advertising.
• Past Work: Proven track record within world-class, creative-first advertising agencies.
• Portfolio: Stunning, award-winning portfolio demonstrating big-budget, national consumer brand work (Broadcast, Earned, Experiential, Digital).
• Skills: Ability to craft unique ideas from consumer insights, impeccable sense of brand tone, attention to detail, and a keen consumer of culture.
• Tools: Practice and application of effectiveness tools and metrics (pre-post creative testing, brand lift studies, MMM's), paid social experience across META, Pinterest and Reddit, ability to prioritize and meet deadlines within specified time constraints, ability to operate in a team environment as well as independently.

Benefits

We offer a comprehensive Total Rewards Program with a variety of affordable benefits and coverage options. We support insurance costs significantly, contribute generously to retirement plans, and offer Paid Time Off from day one. We also provide training and development opportunities, including Education Reimbursement.

Equal Opportunity Employer

Lactalis is an equal employment opportunity employer. We will not discriminate against applicants with regard to any legally-recognized basis including, but not limited to: veteran status, race, color, religion, sex, national origin, age, marital status, sexual orientation, and physical or mental disabilities.