Copywriter II

About the role

This position involves assisting with the development of creative, cohesive, and original copy for a range of communications and materials. The role includes researching and collecting information to understand specific client needs and the client's vision for connecting with a target audience. Collaboration with the project team is essential to follow creative direction and guidelines to deliver quality solutions and content.

Responsibilities

• Drafts compelling, original and informative copy for a range of communications and outreach materials including speeches, fact sheets, presentations, reports, and press releases.
• Proofreads, revises and edits new and existing copy to ensure accuracy, well-researched, and meets client needs.
• Maintains brand voice for consistency in messaging.
• Researches and understands the client's needs and target audiences, utilizing online searches, reviewing existing research, interviewing subject matter experts, and meeting in-person.
• Collaborates with internal and external clients to understand content needs and proposes copy concepts in an engaging and persuasive way.
• Interprets creative direction and approaches all projects with a creative eye and attention to detail.
• Follows client-adopted style guides for developing and editing copy.
• Conducts high-quality research and fact checking online and in-house, taking thorough notes.
• Stays current on writing trends and materials produced by competitors.
• Aids in other aspects of the creative or research processes to create cohesive, accurate content.
• Performs other duties as assigned.

Requirements

• Bachelor's degree in Communications, Creative Writing, Advertising, English, Journalism or related field and 3 years of relevant experience, or
• In lieu of education, 7 years of experience.

Preferred

• Researching and writing news releases/alerts, creating and updating media contact lists, and compiling media kits and coaching other staff on written content.
• Developing outlines for presentations and scripts, fact-checking, and presenting outlines to more experienced staff.
• Producing content for print and digital channels (e.g., social media, print, digital advertising, fact sheets) and reviewing content of less experienced staff.
• Knowing HNTB and client style guides so as to make judgment calls to meet their requirements.
• Using attention to detail and strong editorial judgement to proof creative and technical content before submitting to more-experienced staff.

What You'll Bring

• Looks for opportunities to enhance storytelling around a data-oriented narrative.
• Demonstrates the ability to take complex facts and concepts and successfully communicate them to new audiences.
• Knowledge and experience using AP Style.
• In-depth knowledge and experience using Microsoft Word advanced formatting and editorial tools.
• Sets a positive example of “what right looks like” for written communications.