Copywiter

About the role

This role sits at the intersection of brand strategy, creative development, and editorial storytelling. You'll help shape how every campaign comes to life, translating creative concepts into messaging that feels culturally relevant, emotionally resonant, and distinctly SET.

Responsibilities

• Own and continuously evolve SET's written identity across every customer touchpoint.
• Partner with the Brand and Creative teams from concept through execution, helping shape campaign narratives, communication priorities, product positioning, and storytelling frameworks long before copy is needed.
• Write copy across every customer-facing channel, including organic social, email & SMS, website, product descriptions, paid marketing, retail experiences, event collateral, partnership campaigns, founder communications, PR materials, internal launch documents, and special projects.
• Build editorial systems that make our language recognizable long before someone sees the logo.
• Bring curiosity into the room. Stay deeply connected to fashion, design, internet culture, language, and consumer behavior, bringing fresh references and observations that strengthen creative development.
• Act as SET's editorial quality bar. Review and refine copy across the organization, maintain brand guidelines, audit key customer touchpoints, and build systems that help the entire company communicate more consistently.

Requirements

3-5 years of copywriting experience, ideally in-house at a DTC fashion, beauty, or lifestyle brand with a strong editorial point of view.

An exceptional writer with a portfolio that demonstrates both campaign storytelling and concise, memorable copy.

A sharp editorial eye with an intuitive understanding of tone, rhythm, restraint, and language. You know when something feels effortless, and when it's trying too hard.

Deeply immersed in fashion, design, culture, media, and the internet, with strong instincts for what's relevant and what's enduring.

Comfortable adapting the same brand voice across a wide range of formats, from social captions and product descriptions to campaign messaging and executive communications.

Naturally collaborative and energized by creative problem solving. You enjoy building ideas alongside designers, marketers, strategists, and leadership.

Highly organized and comfortable managing multiple projects in a fast-moving, launch-driven environment.

Curious, proactive, and excited to contribute beyond the brief by bringing fresh references, ideas, and perspectives to the table.