Coordinator of Social Media Marketing

About the role

The Coordinator of Social Media Marketing works on the UTEP Creative Services team to create content, and cultivate the creation of content by UTEP ambassadors, for Social Media for the specific purpose of undergraduate student recruitment.

Responsibilities

• Create and manage the creation of social media content for UTEP-owned social media channels in support of recruitment goals through awareness and conveyance of recruitment-specific strategic messages.
• Set up online social media groups for prospects cohorts and serve as an online community manager for those groups.
• Develop and execute a student ambassador program that encourages students to share their UTEP student experiences on social media, and coach those students in content creation and network distribution.
• Monitor and evaluate recruitment social media marketing activity, with a priority on recruitment activity.
• Assist the Editorial Services in the creation of social media marketing materials in support of university goals as needed, including event promotion, fundraising and other.
• Collaborate and coordinate with the Assistant Director of Digital Content on the Media Relations team to ensure maximum synergy on UTEP’s institutional social media channels.
• Define KPIs and provide regular reporting on social media marketing efforts to marketing and enrollment management leadership.
• Ensure that UTEP is complying with all governing policies, regulations and laws in social media marketing.
• Social media training to authorized UTEP social media users.

Requirements

• Expert-level familiarity with social media platforms popular among high school and college aged students, including Instagram and TikTok.
• High-level familiarity with Facebook, X and LinkedIn.
• Excellent interpersonal skills and ability to relate well with undergraduate and perspective undergraduate populations.
• The ability to create reels and other short form social media.
• Familiarity with best practices regarding social media influencers.
• Related experience in managing online volunteers and influencers.
• Understanding of KPI concepts.
• Excellent writing skills, particularly short form and online genres.

Qualifications

• Bachelor’s degree in Marketing, Communications, Public Relations, Digital Media, or a related field required.
• 1–3 years of experience in social media content creation and community management, preferably in higher education or recruitment marketing.

Skills

• Expert-level familiarity with social media platforms popular among high school and college aged students, including Instagram and TikTok.
• High-level familiarity with Facebook, X and LinkedIn.
• Excellent interpersonal skills and ability to relate well with undergraduate and perspective undergraduate populations.
• The ability to create reels and other short form social media.
• Familiarity with best practices regarding social media influencers.
• Related experience in managing online volunteers and influencers.
• Understanding of KPI concepts.
• Excellent writing skills, particularly short form and online genres.

Benefits

Commensurate with experience and education.

Pay

Salary is commensurate with experience and education.

Schedule

Standard Monday- Friday 8:00am- 5:00pm. Flexibility is required on evenings and weekends.

Additional Information

• Note: To the extent that this position involves research, work, or access to critical infrastructure as referenced in Executive Order GA-48, being hired for and continuing to be employed in this position requires the ability to maintain the security or integrity of the infrastructure.
• The primary accountabilities are intended to describe the general content of and requirements of this position and are not intended to be an exhaustive statement of duties.
• Incumbents may perform all or some of the primary accountabilities listed. Specific tasks or responsibilities will be documented in the incumbents’ performance objectives as outlined by the incumbents’ immediate supervisor or manager.