Coordinator of Marketing

About the University

Founded in 1841, Fordham is the Jesuit University of New York, offering an exceptional education distinguished by the Jesuit tradition to more than 16,000 students in its nine colleges and schools. It has residential campuses in the Bronx and Manhattan, a campus in West Harrison, N.Y., the Louis Calder Center Biological Field Station in Armonk, N.Y., and the London Centre in the United Kingdom.

Successful candidates should have a knowledge of and commitment to the goals of Jesuit Education.

About the Role

Reporting to the Associate Athletic Director for Marketing and Fan Engagement, the Coordinator of Marketing assists in providing strategic leadership and oversight of the marketing, promotions, and fan engagement initiatives for Fordham athletics. This position requires evening and weekend hours.

Responsibilities

• Assists the Associate AD in developing and executing integrated marketing strategies that drive revenue generation, increase attendance, and enhance the overall fan experience.
• Supports the development and implementation of comprehensive marketing and promotional strategies for all sport programs, focusing on revenue generation and attendance growth for football and men’s and women’s basketball.
• Executes game-day marketing efforts, including promotions, theme nights, game day script, and in-game entertainment to enhance fan experience.
• Assists with the consistent application of Fordham Athletics’ brand standards across all marketing and fan engagement initiatives.
• Supports the development of game day scripts for video board, music, and public address announcements; coordinates efforts with campus and internal groups related to game day, including video coordinator, marketing staff, technical services, band, cheerleaders, dance team, and outside groups attending and/or performing on game day.
• Assists with all fulfillments of corporate sponsorship agreements.
• Aids with the coordination and dissemination of information to various athletic teams to create excitement and attendance at selected sports.
• Uses social media, email blasts, online websites, and new technology to reach various groups, including fans, alumni, donors, and student-athletes.
• Develops and uses social media to further marketing and branding efforts of individual sports and Fordham Athletics.
• Complies with all NCAA, Atlantic 10, Patriot League, and University rules and regulations.
• May provide peer-level coordination or subject-matter guidance to colleagues performing similar work and/or student, part-time workers, including helping organize tasks, clarify priorities, or review work for quality or consistency.

Requirements

• Bachelor’s degree.
• Minimum of 1 year of experience in marketing.
• Ability to handle multiple priorities in a fast-paced environment.
• High-level organizational skills.
• Demonstrated commitment and motivation to building a successful program.
• Strong interpersonal and communication skills.
• Strong skills in the use of social media to promote the program (Twitter, Facebook, etc.).

Benefits

The University offers a comprehensive benefits package that includes:

• Medical, dental, and vision insurance.
• Flexible spending accounts.
• Retirement plans.
• Life insurance.
• Short and long-term disability.
• Employee assistance program (EAP).
• Tuition remission.
• Generous time off.

Pay

Starting salary: $66,000.

Schedule

• Scheduled hours per week: 35.
• Work arrangement: Onsite with hybrid policy.