Coordinator of Marketing

About the role

Reporting to the Associate Athletic Director for Marketing and Fan Engagement, the Coordinator of Marketing assists in providing strategic leadership and oversight of marketing, promotions, and fan‑engagement initiatives for Fordham athletics.

Responsibilities

• Assist the Associate AD in developing and executing integrated marketing strategies that drive revenue, increase attendance, and enhance the overall fan experience.
• Support the development and implementation of comprehensive marketing and promotional strategies for all sport programs, with a focus on football and men’s and women’s basketball.
• Execute game‑day marketing efforts, including promotions, theme nights, game‑day scripts, and in‑game entertainment.
• Ensure consistent application of Fordham Athletics’ brand standards across all marketing and fan‑engagement initiatives.
• Develop game‑day scripts for video board, music, and public‑address announcements; coordinate with video coordinators, marketing staff, technical services, band, cheerleaders, dance team, and external performers.
• Assist with fulfillment of corporate sponsorship agreements.
• Coordinate and disseminate information to athletic teams to generate excitement and attendance at selected sports.
• Utilize social media, email blasts, websites, and new technology to reach fans, alumni, donors, and student‑athletes.
• Develop and leverage social‑media content to further marketing and branding efforts of individual sports and Fordham Athletics.
• Comply with NCAA, Atlantic 10, Patriot League, and University rules and regulations.
• Provide peer‑level coordination or subject‑matter guidance to colleagues and student/part‑time workers, including task organization, priority clarification, and quality review.

Requirements

• Bachelor’s degree.
• Minimum of 1 year of experience in marketing.

Qualifications

• Ability to handle multiple priorities in a fast‑paced environment.
• High‑level organizational skills.
• Demonstrated commitment and motivation to building a successful program.
• Strong interpersonal and communication skills.
• Proficiency with social‑media platforms (Twitter, Facebook, etc.) for program promotion.

Benefits

• Medical, dental, and vision insurance
• Flexible spending accounts
• Retirement plans
• Life insurance
• Short‑ and long‑term disability coverage
• Employee assistance program (EAP)
• Tuition remission
• Generous time off

Pay

Starting salary: $66,600 (commensurate with qualifications, experience, and skills).

Schedule

• 35 scheduled hours per week
• Evening and weekend hours required