Coordinator-Marketing & Public Relations

About the role

Manages overall client base, promotes client retention and provides customer services for Women's Health Center and Comprehensive Breast Program. Works with industry, community partners, healthcare providers and BHSG to generate new business by leading client relations team. Uses established sales and marketing processes to increase market share and generate hospital revenue. Facilitates access, enhancement, and strategic planning goal achievement for Women's Health Center, including mobile and Comprehensive breast program. Under the general direction of the Administrative Director of WHC, responsible for one 8‑hour shift per day, 5 days per week. Performs other duties as assigned.

Responsibilities

• Integrates employer/community relation activity with market hospital systems to promote retention of existing accounts.
• Plans and develops strategic direction through analysis of department activities to ensure optimal employer and community opportunities.
• Implements marketing activities within the defined budget.
• Provides consultation and support services through assessment and follow‑up intervention to satisfy internal and external customers.
• Develops primary and collateral marketing pieces representing the network product lines and markets the center, mobile, and modalities.
• Assists in preparing annual mobile budget by reviewing community historical cost, strategic planning for next fiscal year, and evaluating employer needs to ensure fiscal accountability.
• Participates in development of new programs/services.
• Completes assigned goals.

Requirements

• Minimum 2 years experience in sales and marketing.
• BA or BS in a related field.
• Ability to effectively communicate to external customers the services provided at the entity.

Reporting relationships

This position formally supervises employees and has authority to hire, terminate, discipline, promote, or effectively recommend such actions to management.

Work environment and physical demands

Functional demands rating: Sedentary (very light energy level; lift 10 lbs. box overhead, lift and carry 15 lbs., push/pull 20 lbs. cart).

• Physical activity requirements:
  • Sitting: Frequent
  • Standing: Continuous
  • Walking: Frequent
  • Climbing (e.g., stairs or ladders): Frequent
  • Carry objects: Frequent
  • Push/Pull: Frequent
  • Twisting: Frequent
  • Bending: Frequent
  • Reaching Forward: Frequent
  • Reaching Overhead: Frequent
  • Squat/Kneel/Crawl: Occasional
  • Wrist position deviation: Occasional
  • Pinching/fine motor activities: Occasional
  • Keyboard use/repetitive motion: Occasional
  • Taste or smell: Not specified
  • Talk or hear: Required
• Sensory requirements: Color discrimination (Accurate), Near vision (Accurate), Far vision (Accurate), Depth perception (Accurate), Hearing (Accurate).
• Environmental requirements:
  • Blood‑borne pathogens: Not anticipated
  • Chemical: Not anticipated
  • Airborne communicable diseases: Not anticipated
  • Extreme temperatures: Not anticipated
  • Radiation: Not anticipated
  • Uneven surfaces or elevations: Anticipated
  • Extreme noise levels: Not anticipated
  • Dust/particulate matter: Anticipated