Coordinator-Public Relations

Job Responsibilities

• Analyzes and assesses news media opportunities.
• Serves as the liaison between Baptist Memorial Health Care and news media.
• Arranges for timely and appropriate responses to all media calls.
• Maintains and protects the image of the organization by effectively maintaining confidentiality and managing potentially sensitive issues.
• Captures publicity for the organization.
• Prepares spokespeople for interviews with talking points and other means.
• Maintains knowledge and understanding of AP Style and Baptist Writing Style.
• Edits copy for all vehicles of communication created by Corporate Communications.
• Works with other Corporate Communications staff members to recommend strategies and tactics to help internal clients reach their operational goals.
• Monitors and tracks news media coverage.
• Sends out daily digest of news coverage.
• Supports news media monitoring and/or sends out daily digest of news coverage.
• Ability to counsel and coach clients on news media response and strategic initiatives.
• Strong project management skills and ability to help plan events and write speaking points.
• Availability 24 hours a day to support response to news media inquiries and crises.

Requirements

• Strong newswriting skills and abilities and knowledge of social media.

Qualifications

• Understanding of how media relations, strategic planning and crisis management intersect and are essential to telling Baptist Memorial Health Care’s story and protecting the organization’s image.