Coordinator, Marketing

Responsibilities

• Develop and execute focused marketing campaigns tied to enrollment growth and donor acquisition goals
• Generate qualified leads for new school startups and support enrollment marketing for existing schools
• Track cost per lead, conversion rates, and campaign ROI
• Build and manage digital campaigns across email, social media, and paid channels
• Produce compelling content that highlights school outcomes, alumni stories, and mission impact
• Maintain brand consistency across all platforms and materials
• Support national announcements, media engagement, and major initiatives
• Create marketing toolkits and resources for member schools
• Monitor website performance and improve user pathways to inquiry and giving
• Partner with Advancement to support fundraising campaigns and giving society growth
• Produce monthly performance dashboards with clear metrics and recommendations

Qualifications

• 3 plus years of experience in marketing, demand generation, or brand management
• Demonstrated success driving measurable growth through digital campaigns
• Strong understanding of lead funnels, conversion optimization, and analytics
• Experience managing content calendars and campaign timelines
• Proficiency with marketing automation platforms and CRM integration
• Ability to interpret data and adjust strategy based on performance
• Strong written and verbal communication skills
• Entrepreneurial mindset with a bias toward results
• Ability to collaborate across departments and support local school leaders
• Deep alignment with the Catholic faith and the mission of evangelization through education