Coordinator, Marketing

About the role

The Marketing Coordinator collaborates closely with the Director of Marketing/Business Development, Assistant Director of Marketing, and Mall Manager to develop and execute mall marketing programs. This role involves implementing community-based programs, managing local and tourism marketing initiatives, fostering positive retailer and community relations and handling SBV administrative duties.

Responsibilities

• Act as a liaison for tenants, conveying SBV initiatives such as Tourism Initiatives, Events, and special promotions.
• Collaborate closely with the Director of Marketing to formulate and implement a cohesive social media strategy and goals across platforms such as Instagram, TikTok, Facebook, and Twitter.
• Track metrics, experiment with new methods, and foster audience growth and engagement.
• Monitor, respond to, and cultivate community feedback on social media using available tools like YEXT to enhance engagement and customer loyalty.
• Adhere to policies and procedures related to each marketing department initiative within the center.
• Assist in on-site management of center events, promotions, and sponsorships, including pre and post-event follow-up.
• Implement platform programs professionally and promptly,