Coordinator, Marketing

About the role

The Coordinator, Marketing is responsible for the day-to-day execution and coordination of New Era's licensed marketing initiatives, supporting product launches, influencer seeding, league campaigns, and special projects across key sports properties. This position plays a critical role in ensuring marketing projects move efficiently from concept to execution through strong organization, communication, and attention to detail. The ideal candidate is highly organized, process-oriented, and passionate about sports, product, and culture. They thrive in a fast-paced environment, can manage multiple priorities simultaneously, and are eager to contribute across a variety of marketing functions including product management, inventory coordination, and content development.

Responsibilities

• Order, manage, and maintain inventory for league marketing programs, product launches, events, athlete, and influencer initiatives
• Manage the coordination and fulfillment of product sample sets for marketing photography, productions, events, and other campaign needs
• Partner with internal product teams to gather product details, design inspiration, storytelling elements, and launch information for marketing initiatives
• Assist relationship manager with custom product development projects, coordinating timelines and communication between cross-functional teams
• Coordinate monthly product seeding programs for influencers and other key brand contacts
• Write and maintain product copy for marketing materials, presentations, product launch recaps, and digital marketing needs
• Assist in developing product storytelling by translating product design details, inspiration, and key features into consumer-facing marketing content
• Manage purchase requisitions, invoices, and other related administrative processes for the marketing team
• Maintain accurate records, inventories, and reporting documentation across marketing programs
• Support special projects and cross-functional initiatives as assigned
• Keep all sensitive information confidential
• Other duties as assigned

Qualifications

• Ability to demonstrate industry knowledge in project management, marketing design principals and procedures
• Excellent verbal and written communication skills
• Proficiency in Microsoft PowerPoint and Excel required; ability to create engaging presentations and visual aids for internal and external stakeholders
• Accuracy and deep attention to detail; highly organized
• Strong teamwork and relationship-building skills
• Demonstrated ability to manage projects and multitask
• Meet deadlines in a fast-paced environment
• Ability to work in a collaborative environment across organizational structures
• Exceptional problem-solving skills
• Conceptual, creative thinker who can thrive in a fast-paced environment
• Ability to be proactive and flexible in the face of change and last-minute requirements
• Ability to maintain a flexible schedule; evenings and weekends may be required

Education and experience

• Bachelor's degree in Business Administration, Marketing or a related field preferred; relevant job experience in lieu of degree will be considered
• One (1) to three (3) years of marketing experience in sports or apparel required
• Creative agency experience preferred

Pay

$50,000 - $60,000 (plus bonus & benefits) for candidates located in Western New York. Actual compensation will fall within this range and is determined by a wide array of factors including but not limited to skill set, education, essential job duties and requirements, and necessary experience.

Schedule

100% on-site in Buffalo, NY. 0% to 10% domestic and/or global travel.

Benefits

• Paid parking
• Exclusive discounts on apparel and headwear
• Professional development opportunities on-site
• Generous PTO policy
• World-class benefits designed to promote health, financial stability, and personal growth
• On-site café, fitness center, and Flagship store at HQ