Coordinator, Integrated Partner Marketing

About the role

The Coordinator of Integrated Partner Marketing plays a key role in creating strong Brand connections that generate consumer demand within the evolving omni-channel retail environment. The primary responsibility is the throughput of Brand communication strategies and their tactical activation in the retail environment, both in-store and online. Establishing and developing key partnerships and relationships with Brand Marketing, Sales, Merchandising, Retailers (customer buyers/marketers/ecommerce), agencies, and outside suppliers will be essential to success in this role.

Responsibilities

• Ensure brand and product communications are executed on time and on strategy through proactive relationships with internal account teams and key retailer contacts
• Improve Brand omni-channel presence (in-store and on retailers’ ecommerce websites) through collaboration with retailers on placement and implementation of marketing materials and messaging
• Lead creative development of demand-generating marketing materials (both in-store and online) aligned with Brand strategy as well as retailer requirements across point-of-sale, point-of-purchase, new product introductions, media plans, and seasonal initiatives
• Collaborate with the Direct-to-Consumer (DTC) owned-retail team to fulfill the in-store marketing needs for owned retail channels including full-price stores, outlet stores, and pop-up/temporary stores
• Support the development and execution of trade show booths, including the coordination and monitoring of all materials
• Coordinate the execution of ecommerce product videos to enhance product content and accelerate sales
• Assist in the full price owned retail store openings
• Works on special marketing projects as designated by the Sr Manager, Integrated Partner Marketing

Requirements

• BS/BA degree required in Marketing, Management, or Communications
• 5+ years of omni-channel marketing experience and applied knowledge of in-store and online retailer marketing, design principles, and understanding of the evolving retail environment
• Agency experience preferred, including exposure to media buying and planning
• Digital experience preferred

Skills

• Leadership experience and understanding of evolving retail environment and business models for both in-store and online
• Ability to analyze data (sales reporting and .com analytics) to make recommendations on marketing allocation and spend
• Superior project management skills, including previous oversight of timelines, budgets, and securing critical approvals
• Excellent interpersonal skills with the demonstrated ability to excel in cross-functional teams
• Ability to work in a fast-paced, changing environment while maintaining a critical eye to detail

Leadership Competencies

• Foundational Leader
• Global Agility – Be open and adapt quickly when things change
• Purposeful Integrity – Do the right thing, even when no one is watching
• Strategic Foresight – Think ahead and plan for what’s coming
• Customer Centric Innovation – Find better ways to serve our customers
• Urgency for Impact – Act fast and get results that matter
• Bold Accountability – Take ownership of your work and results
• Empowered Collaboration – Work well with others to get things done

Benefits

• Comprehensive benefit package including resources to support physical, emotional, social, and financial wellbeing
• Discounts on Kontoor Brands apparel
• Four weeks of Paid Parental Leave to eligible employees who are new parents
• Flexible Fridays
• Tuition Reimbursement

We are proud to offer a workplace culture centered on equitable opportunities and a sense of belonging for all team members.