Coordinator, Digital Marketing

Full-time, non-exempt position located at Oriole Park at Camden Yards in Baltimore, MD.

About the role

The Coordinator, Digital Marketing will develop and coordinate the team’s email marketing and SMS platforms, as well as additional digital experience responsibilities.

Responsibilities

• Develop, coordinate, and execute email and SMS marketing campaigns for games, events, promotions, and special announcements.
• Manage email campaign editorial calendar including ideation, development, testing, scheduling, and deployment of one-time, recurring, triggered, dynamic, and targeted content-driven campaigns to various audiences.
• Coordinate digital marketing promotional calendars and communication schedules.
• Collaborate with all departments in writing and executing content for email distribution.
• Manage the daily SMS calendar from ideation to deployment.
• Maintain subscriber databases and ensure compliance with email and SMS marketing regulations.
• Monitor and report on Email and SMS performance including subscriber growth, open rates, click-through rates, and revenue.
• Collaborate with the Analytics team to develop email segmentation strategy and testing opportunities.
• Measure the effectiveness of MLB automated email marketing campaigns and collaborate with MLB on new strategies and efficiencies.
• Oversee end-to-end development of assets for email and SMS.
• Ideate and think creatively to help achieve the team and club goals.
• Ensure all communications are accurate, timely, and optimized for mobile devices.
• Other duties as assigned.

Requirements

• Bachelor’s Degree, preferably in Digital Marketing, Communications, Business/Marketing, or related field.
• 1-3 years of relevant experience.
• Strong understanding of current online marketing concepts, strategies, and best practices.
• Proficiency in Photoshop or similar photo editing software, Adobe Premiere, and Microsoft Office.
• Working proficiency with Adobe Illustrator and understanding of email marketing software.

Qualifications

• A proactive thinker with a solutions-oriented mentality.
• Excellent organizational, verbal, and written communication skills with a strong attention to detail.
• Ability to handle multiple priorities, prioritize and problem solve, and manage time effectively within a fast-paced environment.
• Initiative to thrive in a team atmosphere and on an individual basis.
• This position may entail night and weekend work coverage.

Pay

$45,000–$47,500 annually depending on experience, plus bonus opportunity.

Benefits

• Unlimited PTO.
• Paid holidays.
• Paid sick leave.
• Health insurance (single and family).
• Vision and dental coverage.
• Life insurance.
• 401(k) plan with discretionary employer match.
• Concession and merchandise discounts.
• Free parking.
• Complimentary baseball tickets to home games.