Coordinator, Consumer Marketing

About the Role

The New York Islanders Hockey Club is seeking a dynamic, detail-oriented, and motivated Coordinator, Consumer Marketing to join our team. This role owns the deployment of all New York Islanders email and SMS communications and serves as the day-to-day driver of our Marketing Support Plan and campaign go-to-market process – making sure every campaign is briefed, built, quality-checked, and launched on time. The ideal candidate is collaborative, organized, analytically minded, and thrives on ownership – someone who is equally comfortable building an email in Salesforce Marketing Cloud, chasing down a campaign brief, and pulling a performance report.

Performance Marketing Team Context

The Performance Marketing team develops and executes data-driven campaigns that drive acquisition, retention, and revenue growth. Working across paid media, email, SMS, and app, the team focuses on reaching the right audience with the right message and continuously optimizing performance based on insights and results.

Email & SMS Execution

• Help create New York Islanders email and SMS communications
• Manage campaign execution within email and SMS platforms, including audience selection, scheduling, and deployment
• Own overall quality assurance - link checks, copy reviews, segmentation validation, and email & SMS calendar upkeep before every launch
• Partner with internal teams to ensure email and SMS efforts are aligned with broader paid media and go-to-market campaigns

Audience & List Management

• Gather, organize, and prepare audience lists for use in paid media campaigns and audience segmentation efforts
• Help maintain accuracy and organization of targeting inputs used across campaign execution
• Support audience strategy by ensuring proper alignment between campaign objectives and target segments

Marketing Support Plan & Campaign Go-to-Market

• Help execute Marketing Support Plans (MSPs), serving as a point of intake, documentation, and follow-through for campaign requests as needed
• Assist campaign go-to-market strategy and launch, translating business objectives into channel plans and executional timelines
• Support go-to-market planning and execution across marketing initiatives. For event-specific campaigns, in-person event support may be required as part of execution duties
• Complete campaign briefs, ideation plans, and execution documents to ensure campaigns align with broader business goals
• Coordinate with internal stakeholders to help keep launches on track and properly documented

Creative Collaboration

• Assist in submitting creative requests to the creative team, ensuring campaign objectives, timelines, and asset needs are clearly communicated
• Participate in the creative review process and provide feedback to help refine and improve marketing materials
• Help ensure assets are delivered accurately and on time for campaign launches

Data Analysis & Reporting

• Report on email and SMS campaign performance, including delivery, engagement, and conversion metrics
• Utilize platforms such as Google Analytics and Tableau to monitor campaign performance and identify trends
• Prepare recurring and ad hoc reports highlighting key performance metrics, insights, and areas for optimization
• Support testing and performance analysis to improve campaign effectiveness over time

Qualifications

• Bachelor's degree in marketing, business, or a related field
• 1+ years in digital marketing, advertising, or performance marketing
• Familiarity with Salesforce Marketing Cloud, Attentive, and Google Analytics
• Excellent communication and collaboration skills
• Curious self-starter who learns new concepts quickly
• Creative mindset with the ability to think outside the box
• Detail-oriented, highly organized, and able to manage multiple projects at once
• AI-forward: a point of view on how AI and emerging technologies can be embedded into everyday workflows
• Working knowledge of HTML, CSS
• Familiarity with pulling data in SQL

Work Schedule

The New York Islanders have offices in Floral Park, NY. You will be in the office 3 days per week. The New York Islanders also host a variety of fan-facing events throughout the year across Long Island, where your support may be required to help staff and execute said events (events can fall on evenings, weekends, and/or holidays).

Skills

• Flexibility: Switch gears on a moment's notice and adapt to shifting priorities
• Motivation: Leverage your personal skills to drive results and influence success
• Autonomy: Manage your time, work independently, and prioritize tasks
• Collaboration: Liaise with cross-functional internal teams and establish positive relationships
• Creativity: Think outside the box, bringing innovative ideas to the table
• Accountability: Take ownership of your work
• Conflict Resolution: Show off your problem solving and decision-making skills

Benefits

• Expanding your experience with an iconic NHL franchise in our quest for a 5th Stanley Cup
• Comprehensive benefits package including health, dental, and vision insurance
• 401(k) retirement plan with company match
• Paid time off and holidays
• Professional development opportunities

Pay

The salary range for this position is between $57,000.00-$67,000.00 annually. Actual base pay for a successful candidate will be determined based on a variety of job-related factors, including but not limited to, skills, education, training, experience and market demands.