Jobs · Marketing · New York

Coordinator, Brand Marketing

Shiseido · New York, United States · 1 mo ago
HybridMarketingFull-time
We need to output HTML fragment with sections for headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Use

for each heading only if content exists. No job title heading. No Job ID etc. Remove boilerplate. Must preserve all substantive info. Need to parse the posting. Let's extract sections. First paragraph: "Your Dreams, Our Future. Join the dynamic and diverse team at Shiseido Americas..." That's about company overview. Could be "About the role"? Actually "About the role" is typical heading for description of role. The job summary is after that. So we can put "About the role" heading with the company overview and job summary? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we need to decide which sections have content. We have: - About the role: could include company overview and job summary. The job summary is "The Brand Marketing Coordinator partners with the Marketing team..." That's substantive. - Responsibilities: list of duties under "What You Will Do" and "Other Responsibilities". Those are bullet-like sentences. - Requirements: maybe education and experience: "You have a bachelor’s degree in marketing or related field required. Ideal candidate will have up to 2 years’ marketing experience in beauty, retail or luxury environment. Related experience in sales, merchandising, events or digital a plus." - Qualifications: maybe similar to requirements? Could combine but we need separate sections only if content. Could treat Requirements as education/experience, Qualifications as skills/attributes? But we also have Skills section for specific skills. Let's map: Responsibilities: all the bullet points under "What You Will Do" and "Other Responsibilities". Requirements: education and experience. Qualifications: maybe "You are highly motivated, resourceful self-starter..." etc. Those are personal attributes. Skills: "You have exceptional administrative, analytical, and interpersonal skills." etc. Also advanced Excel, PowerPoint, etc. Also passionate knowledge of trends. Benefits: list under "What We Can Offer You": Medical, Dental, & Vision Insurance, Life and Disability Insurance, Paid Time Off, Paid Volunteer Days, Paid Company Holidays, Paid Parental Leave, 401K with 6% Company Match, Talent Development & Learning Programs, Internal & International Mobility, Product Discounts & Annual Gratis, Employee Led Affinity Groups, Tuition Reimbursement. Pay: The posting says: "The hourly rate for this position may vary based on geographic location. Pay is based on several factors including knowledge, education, skills, and experience. In addition to base pay, we may offer additional forms of compensation as part of a total compensation package, including a discretionary annual bonus in addition to a full range of benefits." This is substantive but vague. It says may vary, based on factors, discretionary annual bonus. Not a specific number. The instruction: never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD") and never create Pay/Schedule/Benefits sections unless the posting actually states them. Here they do state something about pay: "The hourly rate for this position may vary based on geographic location. Pay is based on several factors..." That's still vague but it's stating that pay varies etc. Is that considered filler? It's not a specific number but it's stating that pay is based on factors and may vary. The instruction says never emit a heading followed by filler/placeholder text (e.g. "commensurate with experience", "not specified", "N/A", "varies", "TBD"). The word "varies" appears. That's considered filler? Likely yes: they say "may vary". That's similar to "varies". So we should not create a Pay section because it's just saying varies. However they also mention discretionary annual bonus. That's still vague. I'd lean to omit Pay section. Schedule: No mention of schedule (full-time, part-time, hours). Not present, so omit. Thus sections: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits. We need to ensure we don't repeat job title as heading. Not needed. We need to use

for each section heading. Use
  • for any list of duties/requirements/benefits. Use

    for prose. We need to preserve all substantive information; do not invent or summarize away detail. We need to remove boilerplate: cookie/navigation/legal/EEO/equal-opportunity/scam-warning boilerplate, duplicated lines, and application instructions. At end there is EEO statement and "#NYLaw" and "If this sounds like you, we want you on our team. Apply today and let's create something beautiful!" That's application instruction; remove. Also "You may be asked to perform other duties needed to help drive to our vision, fulfill our mission and abide by our organization’s values." That's maybe part of responsibilities? It's a generic statement; could be considered boilerplate? It's not a specific duty; but it's still part of posting. Might keep as a responsibility? It's vague. Might be considered boilerplate; but it's not a list item. Could be included as a paragraph under Responsibilities? It's not a specific duty. Safer to omit as it's generic. Also "Your Dreams, Our Future." is tagline; keep as part of About the role. Now craft content. About the role: combine opening paragraph and job summary. Opening: "Your Dreams, Our Future. Join the dynamic and diverse team at Shiseido Americas, a subsidiary of the world-renowned Shiseido Company Limited. Be a part of a portfolio of prestige beauty brands which includes Clé de Peau Beauté, Drunk Elephant, Dr. Dennis Gross Skincare, NARS, SHISEIDO and several prestige fragrance brands including Issey Miyake, Narciso Rodriguez and Tory Burch. At Shiseido Americas we value and celebrate human diversity, with a rich tapestry of employees from all backgrounds and experiences. Headquartered in New York City with US offices and facilities located in New Jersey, Ohio, Texas and Florida, Shiseido Americas employs over 2,000 individuals in the US, Canada, and Latin America. Shiseido Americas is a hub of talent and innovation. Be inspired by the array of skills, knowledge, and integrity of your colleagues, and join our driving force as Shiseido continues its pursuit of beauty innovations for a better world. At Shiseido Americas, we focus on our people. We strive to foster a collaborative workplace culture where creative thinking, inclusivity and unique diverse perspectives are celebrated in order to drive success for both our employees and the company as a whole. By prioritizing our team and promoting an open-minded environment, we push the boundaries of what's possible and bring new ideas to life." Then job summary: "The Brand Marketing Coordinator partners with the Marketing team to develop and execute marketing programs that drive brand objectives, strengthen consumer engagement, and accelerate growth for the Shiseido brand in the prestige beauty market. In this role, you will collaborate cross-functionally to support product launches, integrated marketing campaigns, and key business initiatives that build brand awareness, equity, and sales. You will help ensure consistent and compelling execution across all consumer touchpoints while supporting the seamless delivery of brand experiences across retail, digital, and owned channels in the U.S. market." We can combine into a few paragraphs. Responsibilities: list items from "What You Will Do" and "Other Responsibilities". Let's extract each sentence as a list item. What You Will Do sentences (they are concatenated without spaces but we can split): - You will support the development and execution of marketing strategies, campaigns, and new product launches that drive brand awareness, consumer engagement, and market share growth for the Shiseido brand. - You will partner with the Senior Brand Marketing Manager as a key liaison between Global Brand Holder and cross-functional teams, supporting requests related to product development feedback, seasonal planning, and business performance. - You will drive the coordination and execution of local seasonal gift sets, gift-with-purchase programs, and limited-edition initiatives, partnering closely with cross-functional teams to ensure timely launch execution. - You will maintain and communicate the marketing calendar to ensure cross-functional alignment on launches, campaigns, retailer programs, and key deliverables. - You will manage new product setup and lifecycle maintenance, including item master creation, product extensions, formula updates, packaging revisions, regulatory requirements, and sustainability-driven changes, while facilitating effective communication and alignment across internal stakeholders. - You will support the development of creative briefs and marketing materials across omnichannel touchpoints, ensuring timely delivery and alignment with brand standards. - You will collect, analyze, and synthesize competitive, and market insights by leveraging consumer research tools to help support strategic marketing decisions related to product positioning, innovation opportunities, and pricing. - You will assist with forecasting and launch readiness activities, including SKU planning, POSM coordination, add/delete communication, and partnership with S&OP/NPD to ensure seamless product transitions and minimize inventory risk. - You will help prepare business analyses, performance reports, and internal presentations that track key KPIs and campaign results while identifying opportunities to optimize future marketing initiatives. - You will assist in the management and distribution of product assets, images, copy, and launch materials, ensuring consistency with brand guidelines. Other Responsibilities: - You will support invoice processing to ensure accurate, timely financial management across brand marketing initiatives. - You will maintain the product closet, including inventory management, product ordering, and sample fulfillment. - You will coordinate domestic and international shipments, sample requests, and cross-functional product distribution needs. We'll put each as

  • . Requirements: education and experience. - You have a bachelor’s degree in marketing or related field required. - Ideal candidate will have up to 2 years’ marketing experience in beauty, retail or luxury environment. - Related experience in sales, merchandising, events or digital a plus. We could make list. Qualifications: personal attributes and motivations. List: - You are highly motivated, resourceful self-starter who executes with a strong sense of urgency and has ability to manage various deadlines with speed and accuracy. - You can embrace both big picture thinking and attention to detail with impeccable follow through and time management skills. - You are extremely organized with a proven ability to multi-task, prioritize and manage complex changing priorities. - You are proactive, energetic, flexible and positive team-oriented attitude with ability to work with internal cross functional departments or external retailers and agencies. - You are willing to be hands on with routine store visits, evening global calls, and in-person event preparation and participation. - You have excellent verbal & written communication and presentation skills. - You have advanced Excel, PowerPoint, Word and SharePoint skills. - You have passionate knowledge of current beauty marketing trends, media industry news, competitive marketplace, and retail innovation. But note some of these are skills; we have a Skills section. Might split: Qualifications for personal attributes, Skills for technical skills. Let's decide: Qualifications: personal attributes (motivated, organized, proactive, willing, etc.) Skills: technical skills (Excel, PowerPoint, Word, SharePoint, analytical, administrative, interpersonal, communication, presentation, knowledge of trends). We need to avoid duplication. Let's extract: From "You have exceptional administrative, analytical, and interpersonal skills." -> skill. "You are highly motivated, resourceful self-starter who executes with a strong sense of urgency and has ability to manage various deadlines with speed and accuracy." -> attribute. "You can embrace both big picture thinking and attention to detail with impeccable follow through and time management skills." -> attribute/skill? Could be skill but we can put in Qualifications. "You are extremely organized with a proven ability to multi-task, prioritize and manage complex changing priorities." -> attribute. "You are proactive, energetic, flexible and positive team-oriented attitude with ability to work with internal cross functional departments or external retailers and agencies." -> attribute. "You are willing to be hands on with routine store visits, evening global calls, and in-person event preparation and participation." -> attribute. "You have excellent verbal & written communication and presentation skills."

Similar jobs

Marketing Coordinator

Jewish Family Services of Silicon ValleyLos Gatos, CA· 1 mo ago
Marketing$30–$40/hrapply on ziprecruiter.com

MARKETING COORDINATOR

The Hartz Mountain CorporationSecaucus, NJ· 1 mo ago
$30.26–$31.8/hrapply on recruiting.paylocity.com

Marketing Coordinator

HGASanta Monica, CA· 1 mo ago
Marketing$88k–$101k/yrapply on careers-hga.icims.com