Coordinator, Audience & Community Marketing

Responsibilities

• Event Community Marketing:
  • Work across business groups to define and execute opportunities for live marketing, audience growth & data acquisition, across multiple channels: newsletters, partners, advertising, communities, and social.
    • Draft copy to align with event campaigns that will be utilized across multiple channels (email, social, newsletter, etc.).
    • Create landing pages for assigned events via WordPress.
    • Create registration modules in the ticketing platform (Bizzabo)—create discount codes, set up confirmation emails, etc.
    • Identify event marketing partnerships that expand audience reach and support registration and attendance goals.
    • Research additional resources and vendors to enable audience/database growth, esp. as it relates to the communities we serve.
  • Manage weekly Audience Development event agendas, consolidating team updates and presenting key marketing efforts, priorities and progress to the broader events team.
  • Maintain event timelines and meeting schedules, and help manage the marketing process from planning through approvals, including stakeholder communication.
  • Create operational emails and work with the Demand Gen team to execute in a timely manner.
  • Develop a strong understanding of lead generation strategies and support the creation of campaigns that identify, engage and convert prospective event attendees.
  • Collaborate with various internal stakeholders to coordinate marketing initiatives.
  • Proofread marketing emails: review emails across the team before deployment to ensure no errors have been made (typos, grammar, punctuation, formatting etc.).
  • Monitor event marketing trends, industry news and emerging best practices to identify new opportunities and strategies that can strengthen audience engagement and event performance.

Reporting & Database Management

• Track and maintain week-over-week and year-over-year event analysis, post-event data folders and more.
• Identify opportunities to thoughtfully integrate AI tools into reporting, database management and team workflows to strengthen analysis and streamline recurring processes.
• Work with the entire Audience Development team to implement digital surveys focused on virtual and in-person experiences to understand event impact and identify future improvement opportunities.
• Work with audience and community marketing counterparts to ensure database crossover and overuse are minimized.

Customer Service

• Manage Freshdesk customer service escalation tickets for multiple events, ensuring all customer inquiries are met and any issues are forwarded accordingly in a timely fashion.
• Respond to inquiries and responses and convert prospects accordingly.

Pay

The annual base salary range for this role is $70,000 - $80,000.

Forbes has estimated the compensation range set forth above in good faith. The compensation range is what we believe we will offer, and ultimately pay, a successful candidate. In determining this range, we consider the experience, level of education (if applicable to the role), knowledge, skills, and abilities required to be had by a successful candidate as well as the budget and the company’s pay rates, generally. This said, we may have to make changes to our compensation estimates and job descriptions from time to come and we expressly reserve the right to do so. Should we make any such changes, this advertisement will be revised to reflect such revisions. We encourage you to occasionally re-visit this advertisement to ensure that you are abreast of any changes.

This role may evolve over time. While this job description outlines the primary responsibilities, additional duties may be assigned as business needs change.