Coordinator, Arena Marketing

We need to output HTML fragment with sections: About the role? Actually the posting includes "Who Are We", "Who Are You", "Job Summary", "Key Responsibilities", "Requirements", "Preferred Qualifications". Also maybe "Benefits", "Pay", "Schedule" not present, so we should not include those sections. We must use

for section headings (e.g., About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). But we need to map headings appropriately. The instruction: "use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." So we should use those exact heading texts? Probably we should use those headings when appropriate. For example, "About the role" could correspond to Job Summary? Or "Who Are We" maybe not a standard heading. The instruction says we can use those examples but not required to exactly match? It says use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we should use those headings for sections we have. Likely sections: About the role (Job Summary), Responsibilities (Key Responsibilities), Requirements (Requirements), Qualifications (Preferred Qualifications). Could also have Skills? Not separate. We must not repeat job title as heading. No Job ID. We must use

• for any list of duties/requirements/benefits, and

  for prose. We need to preserve all substantive information. Remove boilerplate: EEO, application instructions, cookie/navigation/legal, duplicated lines. Also remove "In order to be considered for this role, after clicking "Apply Now" above and being redirected, you must fully complete the application process on the follow-up screen." and "If this opportunity looks exciting to you, please complete the application process. Go Hawks!" Also remove "We are an equal opportunity employer..." etc. We need to keep "Who Are We", "Who Are You", "Job Summary", "Key Responsibilities" (with percentages), "Requirements", "Preferred Qualifications". Also maybe "Who Are We" and "Who Are You" could be considered as "About the role"? But they are more about company and candidate. Could we treat them as separate sections? The instruction says we should prefer a few substantive sections over many thin ones. So maybe combine "Who Are We" and "Who Are You" into an "About the role" or "About the team"? But we have to preserve all substantive information; we can't lose details. We could create a section "About the role" that includes both Who Are We and Who Are You? Or we could have separate sections: "About the company" and "About you". But the instruction only gave examples; we can use other headings as long as they are

  . It didn't restrict to only those examples. It said use

  for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can use other headings as well, but we should follow the pattern. Probably safer to use those standard headings: About the role, Responsibilities, Requirements, Qualifications. Then we need to fit the content. We need to incorporate "Who Are We" and "Who Are You" into About the role? Could be "About the role" includes description of team and ideal candidate. That seems okay. Job Summary could be part of About the role as well. But we need to preserve all info; we can combine. Let's structure:

  About the role

  ... combine Who Are We, Who Are You, Job Summary ...

  Then Responsibilities:

  Responsibilities

  with
  • items. Need to preserve percentages? The percentages are part of responsibilities breakdown. We should keep them. Could embed in each list item: e.g., "
  • 55% Primary Responsibilities: ...
  " etc. Or we could keep the percentages as part of the text. We'll keep them. Requirements:

  Requirements

  with
  • . Qualifications:

    Qualifications

    with
    • for Preferred Qualifications. We must not include Benefits, Pay, Schedule sections. We must not include any filler like "commensurate with experience". Not present. Now extract content. Who Are We: "A professional basketball team and state-of-the-art arena/entertainment venue that specializes in creating memorable experiences for each guest we interact with. Some of our favorite things are live sports, concerts, comedy shows, family shows, and most any other world-class event you can think of, and we’re looking for someone who shares the same interests. We live for the fast-paced world of sports & live entertainment, and as such, we work hard, run fast, execute flawlessly, and party it up when it all comes together. Lastly, we strive to deliver wonderful experiences that create lasting memories, and we prefer to surround ourselves with those who are the best at what they do." Who Are You: "An enthusiastic lover of sports, live entertainment, and people. You have true passion for engaging in meaningful interactions and creating memorable experiences for all guests. You strive to be helpful, engaging, and knowledgeable of all things Atlanta Hawks and State Farm Arena. You enjoy being a part of an exciting and dynamic group, and you’re committed to continuously enhancing the productivity and effectiveness of your team. Lastly, you enjoy working hard and celebrating hard, and you’d be shocked if guests weren’t positively impacted by their interactions with you." Job Summary: "The Coordinator, Arena Marketing supports the planning, execution, and reporting of integrated marketing campaigns for State Farm Arena events and business initiatives, ensuring marketing assets are organized and deployed accurately across digital, social, in-arena, and partner channels. This role drives attendance, revenue, and brand affinity for non-Hawks events through a combination of campaign coordination, social media management, real-time content capture, and event-day operational support. Reporting to the Director, Arena Marketing and receiving day-to-day direction from the Specialist, the Coordinator is a key contributor to the Arena Marketing team's ability to execute at a high level across a growing event calendar." Now Responsibilities broken down: 55% Primary Responsibilities: - Support integrated marketing campaigns for non-Hawks events, including promotional messaging, event announcements, on-sale campaigns, reminders, and post-event recaps. - Manage the Arena's daily social media presence by scheduling content, monitoring channels, engaging with followers, and maintaining a consistent brand voice across platforms. - Create, edit, and publish engaging social content using CapCut, Canva, Adobe Creative Suite, and other assigned content creation tools. - Coordinate the distribution of marketing assets across internal and external channels including social media, email, web, in-arena, and external LED displays. 25% Secondary Responsibilities: - Support event-day marketing operations including partnership activations, promoter needs, artist gifting, fan activations, VIP experiences, media requests, and other promotional initiatives. - Support Global Partnerships campaigns through content capture, fulfillment, and performance reporting while tracking social media metrics and campaign results. - Collaborate with internal teams and external partners to deliver accurate, on-brand marketing assets and messaging on schedule. - Maintain digital marketing tools, campaign materials, ticket counts, project trackers, and marketing calendars. 15% Tertiary Responsibilities: - Capture real-time photo and video content during Arena events, with a focus on vertical video for Instagram, TikTok, Facebook, and X. - Monitor social trends and cultural moments to identify content opportunities and contribute ideas for campaigns, fan engagement, and social-first activations. - Track and compile social media metrics and campaign performance data to support reporting and optimization efforts. - Assist with post-event recaps and performance summaries for internal stakeholders and external partners. 5% Additional Responsibilities: - Support cross-functional organizational initiatives requiring Arena Marketing coordination as needed. - Assist with additional event-day and campaign needs outside of standard assignments as business priorities evolve. - And any other job duties assigned. Now Requirements: - Bachelor's degree in Marketing, Communications, Journalism, or a related field. - 1–3 years of experience in marketing, social media, or content creation within a fast-paced organization or live-event environment. - Demonstrated experience managing social media accounts, including content scheduling, community engagement, and brand voice consistency. - Proficiency in content creation tools including CapCut, Canva, and/or Adobe Creative Suite. - Strong organizational skills with the ability to manage multiple projects, deadlines, and priorities simultaneously. - Strong written and verbal communication skills with attention to detail. - Must be able to work non-traditional hours which may include nights, weekends and holidays. Preferred Qualifications: - Experience in sports, live entertainment, arena/venue, or event marketing. - Experience capturing and editing real-time photo and video content in a live-event setting. - Familiarity with social media analytics tools and performance reporting. - Experience supporting partnership fulfillment or corporate sponsorship campaigns. - Knowledge of SEO, web content management, or digital asset management systems. Now we need to output HTML fragment only. We'll wrap sections in

      and

      or

      . For About the role, we need to combine the three paragraphs into maybe multiple

      elements? The instruction: use

      for prose. So we can have multiple

      inside the section. Thus:

      About the role

      Who Are We content...

      Who Are You content...

      Job Summary content...

      Then Responsibilities:

      Responsibilities

      then
      • each bullet. Should we keep the percentages as part of each li? Yes. We'll have four top-level li for each percentage group, but inside each we have sub-bullets? The instruction says use
        • for any list of duties/requirements/benefits. It doesn't forbid nested lists, but we can keep flat list with each duty as separate li, maybe prefix with the percentage. Could also have separate sections for each percentage but that would be many thin sections. Better to keep one Responsibilities section with all duties as li, maybe with the percentage noted. We'll produce something like:
          • 55% Primary Responsibilities: Support integrated marketing campaigns for non-Hawks events, including promotional messaging, event announcements, on-sale campaigns, reminders, and post-event recaps.; Manage the Arena's daily social media presence by scheduling content, monitoring channels, engaging with followers, and maintaining a consistent brand voice across platforms.; Create, edit, and publish engaging social content using CapCut, Canva, Adobe Creative Suite, and other assigned content creation tools.; Coordinate the distribution of marketing assets across internal and external channels including social media, email, web, in-arena, and external LED displays.
          ... etc. But that's messy. Better to keep each duty as separate li, and maybe include the percentage in a heading before the list? But we cannot add extra headings besides

          . Could add a

          before the list indicating the breakdown. That's allowed: prose

          . So we can have a

          explaining the breakdown, then a

          with all duties. Thus:

          Responsibilities

          The role’s responsibilities are divided as follows: 55% primary, 25% secondary, 15% tertiary, 5% additional.

          • Support integrated marketing campaigns for non-Hawks events, including promotional messaging, event announcements, on-sale campaigns, reminders, and post-event recaps.
          • Manage the Arena's daily social media presence by scheduling content, monitoring channels, engaging with followers, and maintaining a consistent brand voice across platforms.
          • Create, edit, and publish engaging social content using CapCut, Canva, Adobe Creative Suite, and other assigned content creation tools.
          • Coordinate the distribution of marketing assets across internal and external channels including social media, email, web, in-arena, and external LED displays.
          • Support