Conversion Copy & Creative Strategist

Who We Are:

We’re seeking a Conversion Copy & Creative Strategist — someone who can translate the heart of our mission into performance-driven storytelling. This is not traditional copywriting. It’s modern alchemy: blending data, design, and deep listening into language that moves people to act, belong, and bloom.

Core Responsibilities

• Email Marketing & List Growth
• Write, schedule, and optimize all outbound campaigns (launches, nurture sequences, events, and summits).
• Partner with our List Manager to ensure each message lands where it should — with high deliverability, clear segmentation, and open rates that reflect curiosity, not fatigue.
• Track data intuitively and strategically — measuring what truly matters: engagement, resonance, and conversion.
• Constantly refine subject lines, CTAs, and flows through testing and iteration.
• Funnel & Landing Page Copy
• Collaborate with our Head of Creative (Ash) to dream, wireframe, and craft pages that feel beautiful and convert powerfully.
• Write all page copy — from magnetic headlines and thoughtful hooks to testimonial storytelling, tripwire offers, and thank-you sequences.
• Apply conversion psychology while honoring Ecoversity’s voice — poetic, trustworthy, and rooted in integrity.
• Support the CRO and design teams in continuous A/B testing and optimization.
• Voice Stewardship
• Evolve and document Ecoversity’s written tone: alive, modern, reverent, and regenerative.
• Collaborate with Chelsea and our creative team on brand stories, newsletters, and thought leadership.
• Protect our narrative integrity — ensuring that every piece of communication feels rooted in both heart and precision.
• AI Fluency & Future Growth
• Use AI tools for ideation, data insight, and creative acceleration while maintaining a deeply human editorial voice.
• Build and refine Ecoversity’s internal “prompt libraries” to keep brand tone consistent across teams.
• Partner with our analytics and marketing ops teams to translate conversion data into emotional intelligence — testing tone, rhythm, and narrative flow.
• Contribute to developing future AI-assisted campaign systems that personalize content across funnels, courses, and membership.

Skills & Background

• 4+ years of experience writing conversion-focused copy for digital education, wellness, or lifestyle brands.
• Demonstrated success improving click-through, conversion, and engagement rates.
• Familiar with CRM platforms like Klaviyo, ActiveCampaign, or Kajabi; understands deliverability, flows, and UTM tracking.
• A storyteller who understands both the rhythm of nature and the rhythm of data.
• Strong collaboration skills — comfortable working cross-functionally with creative, design, and marketing ops teams.
• Deep alignment with regenerative culture: herbalism, ecology, wellness, and human development.
• Bonus if you’ve ever tended a garden, studied plant medicine, or believe that growth — in business and in life — happens one seed at a time.

Outputs & Success Metrics

• 4–6 high-converting email campaigns per week (active + nurture).
• 1–2 landing/sales pages per month, optimized for conversion.
• 15%+ lift in CTR and CVR within six months.
• Consistent, resonant brand voice across all channels.
• Campaigns that feel alive — performing not just because they sell, but because they connect.

Why You'll Love This Role

This is a rare opportunity to join a creative ecosystem that values both intuition and precision. You’ll help shape a brand that blends ancient wisdom and modern design, storytelling and systems, nature and technology. At Ecoversity, we believe every campaign is a living organism — it breathes, grows, and gives back. If you understand how to write with that kind of life in your words, we’d love to meet you.