Conversion and Creative Strategist (US)

Job Title: Conversion & Creative StrategistReporting To: VP of MarketingJob SummaryThe Conversion & Creative Strategist at Triquetra Health is responsible for owning the messaging, positioning, and conversion strategy behind Triquetra’s product catalog across Amazon, Shopify, paid media, and other digital channels. This role exists to bridge the gap between science and conversion—translating complex product mechanisms into clear, persuasive messaging that resonates with real buyers and drives measurable business results. As the owner of the strategic argument behind every product, the Conversion & Creative Strategist develops positioning frameworks, messaging architecture, conversion hypotheses, and testing strategies that improve customer understanding and increase conversion performance. This role works closely with design, paid media, content, and leadership teams to ensure product messaging remains clear, consistent, and performance-driven across every customer touchpoint. This is not a design role. The primary responsibility is owning what we say, why it matters, and how it converts. Duties & ResponsibilitiesMessaging Strategy & PositioningOwn the positioning and messaging architecture for Triquetra’s hero products and product lines across all major channelsDevelop clear, compelling product narratives that translate complex health and wellness science into customer-first messagingEnsure consistency of messaging across Amazon listings, Shopify product pages, landing pages, paid ads, and creative assetsRefine value propositions, core claims, product angles, and differentiators to improve buyer trust and conversionConversion Optimization & Testing StrategyBuild and manage a structured conversion testing framework across product pages, landing pages, and marketplace listingsDevelop hypotheses based on performance data, customer behavior, and competitor insightsPrioritize testing opportunities based on expected impact, business goals, and channel performanceContinuously analyze conversion metrics, test results, and funnel performance to identify growth opportunitiesTranslate winning concepts into repeatable conversion strategies across product categoriesCreative Strategy & Brief DevelopmentConvert product insights, performance data, and competitive intelligence into actionable creative briefsProvide strategic direction for designers, video editors, UGC creators, and content partnersEnsure briefs clearly define target audience, messaging angle, objections, emotional drivers, and desired conversion outcomeCollaborate with creative teams to improve execution quality and performance alignmentCompetitive Intelligence & Market AnalysisConduct ongoing analysis of competitor product pages, listings, funnels, creative strategies, and conversion tacticsMonitor trends in supplements, wellness, ecommerce, and DTC marketingBuild and maintain a structured swipe file and competitor intelligence systemTranslate competitor learnings into actionable testing opportunities and strategic recommendationsPerformance Analysis & Growth InsightsMeasure and evaluate the effectiveness of messaging, campaigns, and creative concepts using key performance metricsIdentify which messaging angles drive stronger engagement, click-through rates, and conversionBuild feedback loops that continuously improve positioning and creative performancePartner with leadership and growth teams to support data-driven decision makingCross-Functional CollaborationPartner closely with design, paid media, ecommerce, product, and leadership teams to ensure strategic alignmentSupport launch planning for new products, promotions, and campaigns with strong conversion-focused messagingContribute to strategic discussions around customer acquisition, retention, and brand growthPerform additional duties as required to support business growth and evolving prioritiesProcess Development & ScalabilityBuild scalable frameworks and systems to support messaging consistency across 100+ SKUsDevelop SOPs, templates, and workflows for briefing, testing, and performance review processesHelp establish best practices for conversion strategy and creative performance across the organizationSupport the long-term development of Triquetra’s conversion and creative strategy function QualificationsRequired Qualifications5+ years of experience in Conversion Optimization (CRO), Ecommerce Growth, Performance Marketing, Copywriting, or Creative StrategyProven experience driving measurable conversion improvements across e-commerce or DTC brandsStrong copywriting and messaging strategy skills with a deep understanding of customer psychologyExperience translating technical, scientific, or complex products into simple, persuasive messagingStrong analytical skills with the ability to interpret performance data and generate actionable insightsExperience running structured A/B testing and conversion optimization initiativesStrong project management and prioritization skills in fast-paced environmentsExcellent communication and cross-functional collaboration skillsPreferred QualificationsExperience in supplements, wellness, healthcare, or consumer packaged goods (CPG)Experience with Amazon marketplace optimization and listing conversion strategyExperience in DTC e-commerce brands with multi-channel sales environmentsFamiliarity with tools such as Amazon Seller Central, Shopify, Google Analytics, heat mapping tools, and testing platformsExperience working with creative teams, UGC creators, and paid media teamsKey Success IndicatorsSuccess in this role will be measured by:Improvement in product page and listing conversion ratesIncrease in revenue driven by messaging and conversion optimization initiativesImproved consistency and clarity of messaging across channelsQuality and effectiveness of testing frameworks and creative briefsSpeed and quality of strategic insights delivered to the business What Success Looks LikeA successful Conversion & Creative Strategist at Triquetra Health is someone who can quickly identify why messaging is not converting, develop stronger positioning, and build systems that consistently improve performance across channels.This person combines strategic thinking, customer psychology, analytical rigor, and hands-on execution to turn product science into persuasive messaging that drives measurable growth.