Conversion and Creative Strategist (US)
Messaging Strategy & Positioning
Own the positioning and messaging architecture for Triquetra’s hero products and product lines across all major channels.
Develop clear, compelling product narratives that translate complex health and wellness science into customer-first messaging.
Ensure consistency of messaging across Amazon listings, Shopify product pages, landing pages, paid ads, and creative assets.
Refined value propositions, core claims, product angles, and differentiators to improve buyer trust and conversion.
Conversion Optimization & Testing Strategy
Build and manage a structured conversion testing framework across product pages, landing pages, and marketplace listings.
Develop hypotheses based on performance data, customer behavior, and competitor insights.
Prioritize testing opportunities based on expected impact, business goals, and channel performance.
Continuously analyze conversion metrics, test results, and funnel performance to identify growth opportunities.
Translate winning concepts into repeatable conversion strategies across product categories.
Creative Strategy & Brief Development
Convert product insights, performance data, and competitive intelligence into actionable creative briefs.
Provide strategic direction for designers, video editors, UGC creators, and content partners.
Ensure briefs clearly define target audience, messaging angle, objections, emotional drivers, and desired conversion outcome.
Collaborate with creative teams to improve execution quality and performance alignment.
Competitive Intelligence & Market Analysis
Conduct ongoing analysis of competitor product pages, listings, funnels, creative strategies, and conversion tactics.
Monitor trends in supplements, wellness, ecommerce, and DTC marketing.
Build and maintain a structured swipe file and competitor intelligence system.
Translate competitor learnings into actionable testing opportunities and strategic recommendations.
Performance Analysis & Growth Insights
Measure and evaluate the effectiveness of messaging, campaigns, and creative concepts using key performance metrics.
Identify which messaging angles drive stronger engagement, click-through rates, and conversion.
Create feedback loops that continuously improve positioning and creative performance.
Partner with leadership and growth teams to support data-driven decision making.
Cross-Functional Collaboration
Partner closely with design, paid media, ecommerce, product, and leadership teams to ensure strategic alignment.
Support launch planning for new products, promotions, and campaigns with strong conversion-focused messaging.
Contribute to strategic discussions around customer acquisition, retention, and brand growth.
Process Development & Scalability
Build scalable frameworks and systems to support messaging consistency across 100+ SKUs.
Develop SOPs, templates, and workflows for briefing, testing, and performance review processes.
Help establish best practices for conversion strategy and creative performance across the organization.