Copywriter & Creative Strategist

About the Role

We're hiring a Copywriter & Creative Strategist to be our creative voice across Fully and Sun Nutra, with crossover support for Super Speciosa. In this role, you will be responsible for crafting compelling copy for emails, advertisements, product pages, and packaging, ensuring consistency and brand alignment. You will also play a key role in shaping the visual and conceptual aspects of our campaigns by developing ideas, creative briefs, and visual concepts. This position offers an excellent opportunity for someone with 2–3 years of experience who is eager to grow rapidly in a creative environment. From day one, you will have ownership of your projects, with opportunities to develop your skills across writing, strategy, and creative direction. We value the use of AI tools to enhance productivity, and your own judgment and taste will be essential to create authentic, human-centered work. This is a remote position, allowing flexibility and the chance to work from anywhere.

Responsibilities

• Develop and write engaging email and SMS campaigns for Fully, Sun Nutra, and Super Speciosa, including promotional emails, lifecycle flows, product launches, and retention campaigns
• Create compelling ad copy for paid social and search channels across platforms like Meta and Google
• Craft persuasive product detail pages, landing pages, and web copy that drive conversions
• Design and write packaging and on-product copy, including hang tags, inserts, and back-of-pack messaging
• Develop Amazon A+ content and PDP copy for Sun Nutra and other Amazon-present brands
• Generate organic social content, including short-form video scripts and hooks
• Conceptualize campaign ideas from scratch, including hooks, themes, and overarching narratives
• Write clear and inspiring creative briefs to guide designers, video editors, and agency partners
• Translate product positioning and audience insights into effective creative strategies
• Collaborate with leadership on seasonal planning, brand activations, and new product launches
• Develop visual concepts such as mood boards, reference decks, rough layouts, and shot lists
• Art-direct designers and video editors to ensure on-brand visual execution
• Review visual creative assets and provide specific, constructive feedback
• Maintain and evolve brand voice guidelines across all brands, ensuring consistency and authenticity
• Review outbound creative work for brand standards and flag off-brand work early
• Assist in onboarding freelancers and agency partners to each brand's voice and style

Qualifications

• 2–3+ years of copywriting experience in-house, DTC, or agency
• Portfolio or writing samples demonstrating your voice and versatility
• Experience conceptualizing campaigns and writing creative briefs
• Proficiency across multiple channels including email, paid social, organic social, web, and packaging
• Familiarity with the DTC/ecommerce ecosystem (Shopify, Klaviyo, Meta, Amazon)
• Strong understanding of brand voice and ability to adapt tone for different brands
• Comfortable working in regulated categories such as supplements
• Legally authorized to work in the U.S.
• Ability to work Monday–Friday, 9 AM to 5 PM EST

Benefits

• Competitive salary based on experience
• Remote work from anywhere in the U.S.
• Health insurance coverage
• Paid time off and holidays
• Mentorship opportunities and a clear career growth path into senior creative roles