Brand Copywriter & Narrative Strategist

Responsibilities

• Create high-impact brand content, including website and landing page copy, brand campaigns, product launch messaging, customer stories and case studies, video scripts, event and conference content, social content, and long-form thought leadership.
• Develop and scale narratives that differentiate Cyera, simplify complex concepts, and create emotional resonance with customers, prospects, analysts, media, investors, and employees.
• Own and evolve the Cyera narrative, helping to define and refine the company's brand narrative, messaging architecture, and voice.
• Translate complex cybersecurity, AI, governance, and data security concepts into clear and compelling stories.
• Ensure consistency of voice and positioning across all external communications.
• Partner with executives and subject matter experts to develop thought leadership content, including keynote narratives, conference presentations, blogs, bylines, LinkedIn content, and strategic communications.
• Elevate Cyera's voice in conversations around AI, data security, governance, cyber resilience, and enterprise transformation.
• Identify emerging industry themes and turn them into compelling points of view.
• Collaborate with Product Marketing to connect product innovation with broader market narratives.
• Closely work with Design and Creative teams to bring stories to life visually.
• Support Demand Generation with campaign messaging and content frameworks.
• Partner with Communications and PR teams on external messaging and executive visibility.
• Serve as a steward of the Cyera voice across the organization.

Requirements

• 5–8+ years of experience in brand storytelling, copywriting, content strategy, product marketing, journalism, communications, or related fields.
• Exceptional writing and editing skills with a portfolio demonstrating strategic storytelling.
• Experience writing for B2B technology companies, preferably cybersecurity, cloud, AI, data, or enterprise software.
• Ability to synthesize complex technical concepts into concise, compelling narratives.
• Experience developing messaging frameworks, positioning, and executive thought leadership.
• Strong interviewing skills and ability to extract insights from technical and business stakeholders.
• Ability to manage multiple projects in a fast-paced, high-growth environment.

Preferred Qualifications

• Experience in cybersecurity or data security.
• Background in journalism, editorial, agency strategy, or content leadership.
• Experience developing keynote presentations and conference narratives.
• Familiarity with analyst relations and media storytelling.