Brand Copywriter & Narrative Strategist

About the role

The Brand Copywriter & Narrative Strategist will shape market understanding of Cyera, data security, and AI-era data protection. This role sits at the intersection of brand, product, communications, and executive thought leadership.

Responsibilities

• Create High-Impact Brand Content: Write website copy, landing pages, brand campaigns, product launch messaging, customer stories, video scripts, event content, analyst/media narratives, social content, and long-form thought leadership.
• Own and Evolve the Cyera Narrative: Define brand narrative, messaging architecture, and voice. Translate complex cybersecurity/AI concepts into compelling stories. Develop messaging frameworks aligned with company vision and market trends.
• Drive Executive Thought Leadership: Partner with executives to write keynote narratives, blogs, LinkedIn content, and strategic communications. Elevate Cyera's voice in AI, data security, and enterprise transformation discussions.
• Partner Across Marketing: Collaborate with Product Marketing, Design, Demand Generation, and Communications teams to ensure consistent brand voice.

Requirements

• Required Qualifications:
  • 5-8+ years experience in brand storytelling, copywriting, content strategy, product marketing, journalism, or communications.
  • Exceptional writing/editing skills with a portfolio demonstrating strategic storytelling.
  • Experience writing for B2B technology companies (cybersecurity, cloud, AI, data, or enterprise software preferred).
  • Ability to synthesize complex technical concepts into compelling narratives.
  • Experience developing messaging frameworks, positioning, and executive thought leadership.
  • Strong interviewing skills and ability to manage multiple projects in a fast-paced environment.
• Preferred Qualifications:
  • Experience in cybersecurity or data security.
  • Experience supporting founder-led brands and executive visibility programs.
  • Background in journalism, editorial, agency strategy, or content leadership.
  • Experience developing keynote presentations and conference narratives.
  • Familiarity with analyst relations and media storytelling.

Success Metrics (First Year)

• Strengthen Cyera's position as category leader in data security.
• Build a distinctive, consistent brand voice across channels.
• Increase executive visibility through compelling thought leadership.
• Develop narratives that make Cyera's perspective on AI and data security impossible to ignore.
• Create stories that customers, analysts, media, and employees remember and repeat.

Compensation

Total compensation range varies based on seniority, relevance of experience, location, and position requirements. May include incentive pay, equity, or benefits. Final compensation determined at Cyera's discretion based on work experience, skills, qualifications, and business needs. Potential merit increases based on performance.

Benefits

• Remote work capability with office setup reimbursement
• Competitive salary
• Unlimited PTO
• Paid holidays and sick time
• Health, vision, and dental insurance
• Life, short and long-term disability insurance

Job Details

Location: Remote (USA), New York, NY
Job Type: remote

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