Creative Strategist / Copywriter

About The Role

We are seeking a talented Creative Strategist and Copywriter specialized in e-commerce to join our team. The ideal candidate will possess a deep understanding of direct response advertising and be capable of transforming customer insights into compelling creative concepts that drive conversions. This role involves developing ad strategies, writing persuasive scripts for video advertisements, crafting static ad copy, and creating detailed briefs for creative teams. The position requires strategic thinking combined with hands-on execution to optimize ad performance across platforms such as Meta and TikTok. The successful candidate will be instrumental in shaping our brand’s voice, enhancing campaign effectiveness, and contributing to our overall growth in the digital space.

Qualifications

• Minimum of 3 years experience in creative strategy and copywriting within DTC e-commerce, advertising agencies, or as a freelancer
• Proven track record of creating high-performing paid social ads on Meta and TikTok
• Strong understanding of direct response copywriting principles and consumer psychology
• Experience writing for health, wellness, beauty, or personal care brands is highly desirable
• Excellent ability to adapt voice and tone for different audience segments and product categories
• Ability to work independently in a fast-paced, remote environment
• Analytical skills to interpret ad performance data and optimize creative strategies
• Knowledge of current trends and best practices in social media advertising

Responsibilities

• Develop creative concepts and angles based on customer insights, competitor analysis, and performance data
• Write persuasive scripts for user-generated content (UGC) and video ads that capture attention within the first second
• Craft compelling copy for static ads, landing pages, and email campaigns aimed at converting cold traffic into customers
• Create clear and detailed creative briefs for designers, video editors, and UGC creators to ensure alignment and quality
• Analyze ad performance metrics to identify successful patterns and iterate on creative strategies accordingly
• Collaborate with the growth team to ensure creative assets align with campaign objectives and testing plans
• Stay updated on emerging trends and platform-specific creative best practices for Meta, TikTok, and other channels
• Continuously refine and optimize ad content based on performance insights and market shifts

Benefits

• 100% remote work environment, allowing flexibility to work from anywhere
• Flexible working hours with at least 4 hours overlap with UK timezone (GMT)
• Direct collaboration with company founders, providing a unique opportunity to influence brand growth
• Creative freedom to experiment with ideas from concept through to execution
• Be part of a profitable, rapidly growing brand with significant market momentum
• Product perks that reflect our genuine belief in the efficacy of our offerings
• Join a small, transparent team that values results, integrity, and doing things the right way

Equal Opportunity

Purolabs is committed to creating a diverse and inclusive environment. We are proud to be an equal opportunity employer and do not discriminate based on race, ethnicity, gender, sexual orientation, age, disability, or any other protected characteristic. We believe that a diverse team fosters innovation and drives better results, and we welcome applications from all qualified candidates who share our passion for health, wellness, and natural products.