Contract Product Marketing and Execution

About the role

The ideal candidate is a hands-on strategist and execution individual contributor with experience building product marketing campaigns from the ground up. This person should be able to develop go-to-market strategy, create compelling product messaging, execute multichannel campaigns, analyze performance, and optimize based on results.

Key Responsibilities

• Develop and execute go-to-market strategy for a priority supplement product, including positioning, messaging, launch planning, campaign strategy, and ongoing promotion.
• Create and manage product-focused campaigns designed to increase awareness, educate new audiences, and drive ecommerce purchases.
• Execute multichannel marketing tactics, including email campaigns, email automations, SMS/text campaigns, landing page copy and creation, promotional copy and creation, social media content and posting of reels and static posts, and campaign creative.
• Translate product quality, benefits, value, and differentiation into clear, compelling messaging that positions Physicians Preference Vitamins against premium supplement brands.
• Drive new unique guest acquisition and ecommerce revenue through product-specific marketing efforts.
• Track campaign performance and report on results weekly, monthly, and quarterly.
• Use data to recommend improvements that increase traffic, conversion, repeat purchase behavior, and revenue growth.

Performance Expectations

This role is highly results-oriented. Success will be measured by campaign execution, ecommerce revenue, new unique guest acquisition, product conversion, email/SMS performance, social media engagement, and measurable growth from product-focused campaigns.

Role Details

• Contract position 20 hours per week
• Flexible days and times, provided work is high quality, timely, and results-driven
• Time in the Katy office is preferred
• Remote work is acceptable for a candidate with proven experience
• Compensation range: $40 - $50/hour, based on experience, performance, and measurable results.

About Physicians Preference Vitamins

Physicians Preference Vitamins offers high-quality, physician-grade vitamins and supplements designed to support wellness with clean, premium formulations. This role will help build awareness, adoption, and ecommerce revenue for specific supplement products, one product at a time.