Content Strategy Director, Cramer Health
JobsInMass.com · Norwood, MA · 2 wk ago
Business DevelopmentFull-time
Content Leadership & Strategy
The Content Strategy Director role blends deep content expertise with strategic, multi-channel marketing planning. A champion of patient-centered storytelling, the Content Strategy Director delivers on the client's and patient's needs through thoughtful content strategy, development of meaningful narratives, and seamless execution across the patient journey.
Requirements
- Develop and lead comprehensive content strategies aligned to client objectives, brand positioning, and patient journey needs
- Translate insights, research findings, and strategic briefs into actionable, integrated content plans across channels
- Ensure content programs are cohesive, measurable, and optimized for engagement, adherence, and education
- Champion a holistic content approach across digital, social, web, video, and emerging platforms
- Ensure all content reflects pharmaceutical best practices, MLR requirements, and brand voice
- Oversee the creation of compelling, informative, and compliant content across the end-to-start patient journey
- Translate strategy into clear content frameworks and guide teams in execution of content tactics
- Partner closely with design to bring visual storytelling to life and enhance audience engagement
- Ensure accuracy, clarity, and quality across all deliverables through active review and refinement
- Collaborate with Program Management to prioritize workstreams and ensure timely delivery
- Act as the central content lead across Account Services, Digital, Creative, and Project Management teams
- Ensure content strategies align to the strategic brief and broader program objectives
- Consult with internal leadership and stakeholders to solve complex client and content challenges
- Support new business efforts through content-driven thinking and storytelling
- Lead and inspire a team of content creators, providing direction, feedback, and mentorship
- Foster a collaborative, high-performing environment
- Empower solutions teams to translate strategy into impactful content experiences
- Champion the role of content as a strategic driver of patient experience and business outcomes
- Ensure recommendations align with client objectives and Cramer Health's growth ambitions
- Confidently represent content strategies with senior stakeholders
- Deep expertise in content strategy and patient engagement
- Strong understanding of the healthcare landscape
- Understanding of Patient Support Services and the patient journey
- Excellent communication and storytelling skills
- Ability to lead complex projects and solve strategic challenges
Benefits
- Medical, Dental & Vision Insurance
- Health Savings Account with employer contribution
- 401(k) with company match
- Profit Share Bonus Plan
- Life Insurance
- Paid Time Off & Paid Holidays
- Family Leave
- Short-Term & Long-Term Disability
- Tuition Reimbursement
- Wellness Resources, including discounted Lifetime Fitness membership
- Generous onsite café