Content & Editorial Strategy Director

About the role

This role is eligible for our hybrid work model: 2 days in-office.

Responsibilities

• Define and lead Priceline’s editorial strategy across brand, communications, and travel content with a focus on evolving user discovery behaviors.
• Establish a comprehensive editorial roadmap featuring high-impact content opportunities across the entire customer funnel.
• Partner with SEO and Performance teams to optimize content for next-generation search engines, ensuring all assets are structured, authoritative, and meet the highest standards for platform surfacing.
• Develop hero content and implement quality guidelines.
• Establish publishing workflows and collaborate with Product teams on templates, CMS capabilities, sitemap automation, and schema.
• Define and track success metrics, including topical coverage, platform visibility, and business impact, using performance data to refine the strategy.
• Collaborate cross-functionally with CRM and lifecycle teams to extend editorial content across all relevant channels to drive deeper customer engagement.

Requirements

8-12+ years of experience in content or editorial roles, with proven experience scaling content for large consumer brands or marketplaces.

Deep understanding of SEO and emerging GEO/LLM dynamics.

Strong editorial judgment regarding quality and tone, paired with the data fluency needed to measure success in technical environments.

Comfortable operating in ambiguity and building new editorial functions from zero.

Ability to partner with Product on technical templates and with Performance teams on intent-based topic strategy.

Bachelor degree holder.

People leader with hands-on supervisory experience, including day-to-day oversight, coaching, feedback, and performance management for direct reports.

Qualifications

Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability and Trust.

Skills

Experience in content creation and strategy.

SEO and content optimization skills.

Technical knowledge of content management systems and web publishing.

Ability to work in a fast-paced, dynamic environment.

Benefits

The salary range for this position is $160,000- $185,000 USD.

Priceline offers a flexible work model with a hybrid approach, including two days in-office.

Perks and benefits include:

• Health & wellness coverage including medical, dental, vision, and mental health resources.
• Generous time off including PTO, holidays, a company-wide Priceline Pause reset week, and paid volunteer days.
• Work/life support including the ability to work up to 4 weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks like stocked kitchens and catered meals (varies by location).
• Financial security programs such as retirement plans with company contributions, life and disability coverage, and tax-advantaged accounts.
• Signature travel perks including employee-only discounts on hotels and flights, VIP deals, and Big Deal Bucks credits.
• Additional perks & discounts like travel and partner discounts, tuition support, legal support, and pet benefits.

Pay

The salary range for this position is $160,000- $185,000 USD.

Schedule

Priceline follows a hybrid working model, which includes two days onsite as determined by you and your manager (ideally selecting among Tuesday, Wednesday, or Thursday). On the remaining days, you can choose to be remote or in the office.