Content & Editorial Strategy Director

About the role

This role is eligible for our hybrid work model: 2 days in-office.

Responsibilities

• Define and lead Priceline’s editorial strategy across brand, communications, and travel content with a focus on evolving user discovery behaviors.
• Establish a comprehensive editorial roadmap featuring high-impact content opportunities across the entire customer funnel.
• Partner with SEO and Performance teams to optimize content for next-generation search engines, ensuring all assets are structured, authoritative, and meet the highest standards for platform surfacing.
• Develop hero content and implement quality guidelines.
• Establish publishing workflows and collaborate with Product teams on templates, CMS capabilities, sitemap automation, and schema.
• Define and track success metrics, including topical coverage, platform visibility, and business impact, using performance data to refine the strategy.
• Collaborate cross-functionally with CRM and lifecycle teams to extend editorial content across all relevant channels to drive deeper customer engagement.

Requirements

8-12+ years of experience in content or editorial roles, with proven experience scaling content for large consumer brands or marketplaces.

Deep understanding of SEO and emerging GEO/LLM dynamics.

Strong editorial judgment regarding quality and tone, paired with the data fluency needed to measure success in technical environments.

Comfortable operating in ambiguity and building new editorial functions from zero.

Ability to partner with Product on technical templates and with Performance teams on intent-based topic strategy.

Qualifications

• Bachelor degree holder.
• People leader with hands-on supervisory experience, including day-to-day oversight, coaching, feedback, and performance management for direct reports.
• Demonstrated history of living the values important to Priceline: Customer, Innovation, Team, Accountability and Trust.

Skills

• Strong understanding of SEO and emerging GEO/LLM dynamics.
• Experience in defining and leading editorial strategies.
• Ability to work in ambiguity and build new editorial functions from zero.
• Experience in collaborating with Product and Performance teams.

Benefits

In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant.

The salary range for this position is $160,000- $185,000 USD.

Pay

$160,000- $185,000 USD

Schedule

Flexible work at Priceline follows a hybrid working model, which includes two days onsite as determined by you and your manager (ideally selecting among Tuesday, Wednesday, or Thursday). On the remaining days, you can choose to be remote or in the office.