Content & Editorial Strategist

Responsibilities

• Develop and lead editorial and content strategies that support product launches, integrated campaigns and key business objectives
• Own and evolve OSEA's content strategy and brand voice across all owned channels, ensuring messaging is consistent, differentiated and aligned with the brand
• Establish messaging frameworks, storytelling pillars and content strategies that guide execution across every customer touchpoint
• Develop compelling copy for product launches, integrated campaigns, email, social, retail collateral, events and seasonal initiatives while creating scalable content systems that support cross-functional teams
• Lead the editorial strategy for OSEAMalibu.com, creating engaging content that strengthens the customer experience, supports SEO and brings the brand to life through product pages, editorial features and long-form storytelling
• Create and manage the editorial calendar, aligning content priorities with campaign timelines, product launches, seasonal moments and business goals
• Create content briefs, messaging hierarchies, editorial guidelines and channel-specific frameworks that enable consistent execution across Creative, E-Commerce, Social, Paid and Lifecycle Marketing
• Partner closely with Creative, Brand Marketing, E-Commerce, Product Marketing, Education and Digital teams to shape integrated campaigns from a content-first perspective
• Translate ingredient science, clinical results, sustainability initiatives and product innovation into clear, compelling consumer-facing messaging that educates and inspires
• Use performance insights, SEO data, consumer behavior and competitive analysis to identify content opportunities, optimize existing content and inform future strategy
• Monitor beauty, wellness, digital and cultural trends to evolve OSEA's storytelling, ensuring content remains relevant, distinctive and connected to the brand's point of view
• Champion editorial excellence by maintaining brand voice standards, ensuring consistency across channels and continually evolving content best practices

Requirements

• Excellent communication and interpersonal skills (oral, written, non-verbal, intuitive, psychic et al)
• Must be willing to use AI to optimize workflows and speed
• 5+ years of copywriting experience, ideally with beauty, wellness, or lifestyle brands
• Exceptional writing, editing, and proofreading skills with an impressive portfolio
• Proven ability to adapt voice and tone across platforms (digital, print, social, email, video scripts)
• Familiarity with SEO best practices and performance copywriting
• Strong project management skills; ability to prioritize in a deadline-driven environment
• Must reside in Los Angeles to be considered for this position with the expectation to work on Pacific Standard Time Zone (PST)