Director of Content Strategy

Job Duties & Responsibilities

Develops and implements a forward-looking social media strategy that supports enterprise goals in reputation, brand awareness, thought leadership, and community engagement.

Led the direction, tone, and visual identity of all enterprise-level social channels (e.g., Facebook, Instagram, LinkedIn, YouTube).

Fosters authentic, two-way engagement with patients, families, staff, and communities through meaningful content and dialogue.

Leads proactive social listening to identify emerging issues, public sentiment and opportunities for engagement.

Leads the development of an integrated editorial calendar that aligns social media activity with organizational priorities, awareness campaigns, and key events.

Defines and tracks key performance indicators (KPIs) for engagement, reach, sentiment and conversion across platforms.

Skills & Requirements

• Bachelor’s degree in communications, marketing, digital media, journalism, or related field required
• Master’s degree preferred
• 10 years of progressive experience in digital communications or social media management, including at least 3–5 years in a leadership role, required

About Us

Since 1954, Texas Children’s has been leading the charge in patient care, education and research to accelerate health care for children and women around the world.

Texas Children’s comprehensive health care network includes our primary hospital in the Texas Medical Center with expertise in over 40 pediatric subspecialties; the Jan and Dan Duncan Neurological Research Institute (NRI); the Feigin Tower for pediatric research; Texas Children’s Pavilion for Women, a comprehensive obstetrics/gynecology facility focusing on high-risk births; Texas Children’s Hospital West Campus, a community hospital in suburban West Houston; Texas Children’s Hospital The Woodlands, the first hospital devoted to children’s care for communities north of Houston; and Texas Children’s Hospital North Austin, the new state-of-the-art facility providing world-class pediatric and maternal care to Austin and Central Texas families.

We have also created Texas Children’s Health Plan, the nation’s first HMO focused on children; Texas Children’s Pediatrics, the largest pediatric primary care network in the country; Texas Children’s Urgent Care clinics that specialize in after-hours care tailored specifically for children; and a global health program that is channeling care to children and women all over the world.

Texas Children’s Hospital is affiliated with Baylor College of Medicine, one of the largest, most diverse and successful pediatric programs in the nation.