Director of Content Strategy

General Summary

Leads the development and execution of compelling, mission-aligned stories that elevate Agnes Scott College's brand and engage key audiences. Reports to the Vice President for College Advancement. Works full-time.

About the role

The role oversees the creation of audience-centered content across digital, print, and multimedia platforms. Serves as a senior content strategist and lead storyteller within the Office of Communications and Marketing.

Responsibilities

• Develops and executes strategic storytelling initiatives aligned with institutional priorities and brand positioning.
• Oversees production of key publications, including Agnes Scott The Magazine (in collaboration with the Director of Advancement Communications).
• Identifies, researches, and writes compelling stories highlighting students, faculty, alumnae, and institutional impact for web, social, email, print, and signature storytelling projects.
• Drafts and distributes news releases and media advisories.
• Serves as a primary media contact, coordinating interviews and preparing faculty and administrators for media engagement.
• Maintains media coverage and identifies opportunities to elevate Agnes Scott's visibility and thought leadership.
• Establishes and upholds editorial standards that prioritize clarity, inclusivity, and audience engagement.
• Promotes and develops story opportunities that align with brand and strategic goals.
• Maintains content performance and engagement data to inform future storytelling approaches.
• Represents the Office of Communications and Marketing in meetings and working groups as assigned.

Requirements

• Bachelor's degree in a related field of study. Experience working in higher education is preferred.
• Minimum of 5 years of professional experience in marketing and communications with a focus on communications.
• Experience in developing relationships with media.
• Experience in a variety of integrated marketing and communication mediums with the ability to plan, manage, produce, and direct comprehensive strategies that incorporate print, digital, and video communication to lead brand messaging.
• Considerable experience in coordinating and developing communications across a variety of marketing channels.
• Considerable experience in highly collaborative environments requiring interpersonal communication competence, initiative, active listening, and emotional intelligence.
• Intermittent sitting, standing, stooping, crouching, walking, and occasional moving of light objects. Work is performed in an office.

Qualifications

• Demonstrated creativity, imagination, critical thinking, creativity, and talent in message development, content creation, and media relations.
• Impeccable communication skills and ability to articulate leadership vision into compelling messages for multiple audiences.
• Strong project management skills with the ability to identify short- and long-range goals and contribute to effective and measurable outcomes.
• Considerable experience in coordinating and developing communications across a variety of marketing channels.
• Considerable experience in a variety of integrated marketing and communication mediums with the ability to plan, manage, produce, and direct comprehensive strategies that incorporate print, digital, and video communication to lead brand messaging.

Skills

• Strong project management skills.
• Ability to articulate leadership vision into compelling messages for multiple audiences.
• Considerable experience in coordinating and developing communications across a variety of marketing channels.
• Considerable experience in a variety of integrated marketing and communication mediums with the ability to plan, manage, produce, and direct comprehensive strategies that incorporate print, digital, and video communication to lead brand messaging.

Benefits

N/A

Pay

N/A

Schedule

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