Content Ops Sr Manager

About the role

The Sr. Manager, Content Operations is a key part of the transformational journey to data-driven brand building, aiming to transform how we connect with pet parents and build relationships at the heart of everything we do. The role supports our ambition to ignite quality organic growth by accelerating speed and agility through digital transformation, process simplification, and strengthening signature programs; shaping the portfolio for growth by leveraging productivity to fuel flywheel excellence; and turbocharging tailwinds while strengthening our core. The position leads the strategic vision and governance of end-to-end content production across a major brand portfolio or key production stream, establishing and optimizing the operating model across brand teams, agency partners, and production vendors to deliver efficient, scalable, and high-quality content. The role oversees production performance, ensuring operational standards are maintained, workflows scale effectively, and assets are delivered on time, within budget, and in alignment with brand objectives.

This role reports to the Director, Content Operations & Production, and leads a team of Content Operations Managers, Content Analysts, and a Data & Systems Coordinator. The position partners closely with the embedded MarTech & Workflow Manager, Content Operations Analyst, and the Content & Production Product Owner.

What we’re looking for

• 8–12 years in content production, creative operations, or integrated production management; brand-side or production-company experience required
• CPG experience preferred — multi-brand portfolio environments most relevant
• Demonstrated track record running multi-channel production at significant scale, with meaningful budget stewardship
• Experience managing complex production partner relationships and holding them accountable to outcomes
• Working knowledge of the production technology landscape: DAM, work management, and creative review platforms
• Proven people leadership with a demonstrated commitment to developing talent and building team engagement
• Experience working in matrixed environments with brand, planning, agency, and production partners

Key responsibilities

Production Leadership Across Assigned Scope

• Acts as point of escalation across assigned brands, portfolio clusters, or production streams
• Oversees Content Managers owning content process from brief intake through delivery and archival
• Sets the quality bar and the operating standards Managers and production partners are held to within the assigned scope

Brand & Cross-Functional Partnership

• Senior production-side partner to assigned brand teams; trusted strategic partner in their planning cycles, not just their production cycles
• Day-to-day partner to Integrated Comms Planning & Media, Social & Communities, and Recruitment & Sampling on the creative ecosystem each plan or program requires

Production Partner & Vendor Management

• Owns senior relationships with production houses, post-production partners, photographers, directors, and freelance networks within assigned scope
• Holds partners accountable to outcomes, scope, quality, and the operating standards the Director has set

Brand Integrity & Asset Value

• Helps define the QC discipline within assigned scope; ensures every produced asset meets brand standards regardless of source
• Manages the rights, reuse, and modular adaptation discipline within the assigned production stream; partners with the Director on portfolio-level asset value strategy

People Leadership & Development

• Manages a team of five direct reports, including two Content Operations Managers, two Content Analysts, and one Data and Systems Coordinator
• Leads the growth and development of team members, fostering a culture of continuous learning, and creating clear career progression pathways
• Models strong leadership principles for direct reports and the broader team, ensuring a highly engaged and collaborative team environment
• Establishes performance expectations, provides regular feedback, and is accountable for the overall success and well-being of the team

Investment Stewardship

• Manages production budgets at the brand or portfolio-cluster level; tracks pacing, flags risks, drives cost discipline through better briefs, smarter sourcing, and modular reuse
• Works with internal and external partners to identify return on production investment within assigned scope

Operating Model Stewardship

• Runs the production operating model the Director has set — and surfaces what's working, what's not, and where the model needs to evolve
• Partners with the embedded MarTech & Workflow Manager and Product Owner on the workflow and tooling improvements the team needs