Content Marketing Strategist

About the role

The ideal candidate would be open to hybrid remote work. This role owns the unified content strategy and content intelligence framework spanning the web, SEO, and all owned, earned, paid channels aligning narratives, investments, and performance insights to the company priorities.

Responsibilities

• Develop and execute integrated marketing communications (IMC) content strategies across owned, earned, and paid media, including web content, SEO, email, digital ads, social media, and traditional marketing materials
• Ensures the quality, clarity, and consistency of all content, contributing to writing and editing while maintaining alignment with brand standards, messaging frameworks, and marketing objectives
• Led the strategy, structure, and messaging for conversion-focused landing pages, partnering with marketing automation and web teams to support lead-generation lifecycle marketing goals
• Conducts audience, market, and competitive research, including buying behavior analysis, and content performance audits to inform messaging, content themes, and strategic decision making
• Scales content production through cross-functional collaboration, working closely with designers, subject-matter experts, sales, product teams, freelancers, agencies, and AI tools to deliver cohesive high-quality content at speed

Qualifications

• Experience 5+ years of experience in content marketing, content strategy, digital marketing or similar role
• Bachelor’s degree in Marketing, Communications, Journalism, Business, or related field
• Proven experience in content marketing, content writing, or strategic content roles
• Strong writing, editing, and proofreading skills with excellent attention to detail
• Strong understanding of SEO best practices and digital content optimization
• Experience using AI writing tools and content-generation technologies
• Able to create and adapt content for multiple platforms (web, email, social, ads, print)
• Familiarity with CMS platforms, analytics tools, and digital marketing workflows
• Strong creative thinking and problem-solving abilities
• Excellent organizational and time-management skills
• Effective communication and collaboration skills
• Able to work both independently and as part of a cross-functional team