Content Marketing Strategist

About the role

As a Content Marketing Strategist, you direct content marketing strategy and execution for assigned client accounts, ensuring every content program is strategically grounded and delivers measurable results. You partner closely with account teams, strategists, designers, and media planners to build content programs that translate client business objectives into audience growth, lead generation, and proven value. This role is ideal for someone who thrives at the intersection of strategy and craft. A writer and editor at heart who thinks like a marketer, owns performance outcomes, and brings clear editorial direction to every client engagement. You build content programs that are genuinely useful to the audiences they're meant to reach. As AI continues to transform content marketing and digital strategy, you embrace tools that accelerate research, drafting, optimization, and reporting while recognizing that editorial judgment, brand voice, and strategic storytelling remain uniquely human.

Responsibilities

• Develop and own client content marketing strategy, defining editorial direction, content pillars, distribution strategy, and performance targets for assigned client accounts.
• Oversee content execution across formats, managing production of website content, blog posts, white papers, social content, email campaigns, video scripts, and thought leadership, ensuring quality, brand consistency, and strategic alignment.
• Track performance and optimize programs by monitoring KPIs, identifying what is working, and adjusting strategy based on data; provide clients with reporting demonstrating the value of their content investment.
• Integrate content across channels, ensuring strategy connects with SEO/AEO, paid media, social, and email efforts, and supports and amplifies every channel in the client's marketing mix.
• Collaborate across teams to align content programs with broader marketing and business objectives, contributing ideas, sharing insights, and ensuring content initiatives support larger campaign goals.
• Leverage AI and emerging technologies thoughtfully to support content drafting, headline optimization, competitive analysis, topic research, and workflow efficiency.

What You'll Need

• 5+ years of experience in content marketing, content strategy, editorial, or a related field
• Demonstrated experience developing and managing content programs that drive measurable business results
• Strong writing, editing, and storytelling skills with the ability to adapt voice and messaging across clients, industries, and formats
• Experience creating or overseeing content across formats including web, long-form, social, email, video scripts, and thought leadership
• Able to translate business objectives into editorial strategy with clear content pillars, distribution plans, and KPIs
• Strong analytical skills and comfort using data to evaluate content performance and inform strategic decisions
• Familiarity with SEO/AEO principles and how content integrates with broader digital marketing channels
• Experience working in an agency environment and managing multiple client brands simultaneously
• Strong interpersonal and communication skills with the ability to present strategy confidently to clients and collaborate across teams
• Healthcare and/or regulated industry experience is a plus
• Familiarity with AI-powered content and research tools is a plus
• A strategic mindset, intellectual curiosity, and genuine passion for content as a growth channel

What Makes TrendyMinds a Great Place to Work

• Full remote work
• Collaborative team environment
• Great benefits: 30 paid days off, 401(k) matching, 100% health insurance premium coverage for team members and 50% for spouses/dependents
• Flexible schedule
• New equipment
• Philanthropy opportunities with donation matching

Our Values

• Know the Why behind the What
• Put relationships first (We not me)
• Think Ahead and push boundaries
• Bring your full self

Equal Opportunity Employer

TrendyMinds is an Equal Opportunity Employer. Reasonable accommodations available during the recruiting process.