Content Marketing Manager, Core Platform

About the Company

Conversion is the agentic marketing automation platform. MOps teams at enterprise SaaS companies rip out Marketo, Pardot, and HubSpot and run everything here instead: CRM and warehouse data unified into one layer, a full enterprise MAP built on top of it, and AI agents that do the repetitive work with approval-first governance. Campaigns ship in hours instead of weeks.

We raised a $28M Series A and sell into companies like Plaid, ClickHouse, Productboard, and People Data Labs. We're ~25 people in San Francisco, five days a week, with engineers, designers, and operators from Airbnb, Palantair, Pinterest, IMC, Shopify, LinkedIn, and Microsoft.

About the Role

We're hiring the person who owns content. Our audience—MOps directors and managers—is one of the most underserved in B2B. They build campaigns for a living, know every play in the book, and can spot keyword-stuffed content instantly. The few companies that treat them like the smartest people in the building get remembered for it. Your job is to make us the thing this audience reads on purpose.

This includes:

• The category story: why enterprise MOps teams are leaving legacy platforms and why migrating stopped being terrifying.
• Thought leadership under our founders' names and yours.
• Webinars and partner programming that put us in the rooms our buyers already live in.
• Search and AI search: owning organic end-to-end, ranking for high-intent queries, and getting cited in AI answers (ChatGPT, Claude).

You’ll be judged on how well you run the channel against its ceiling, not on short-term metrics. Conviction, taste, and volume matter more than waiting for a dashboard to dictate what to write next.

You’ll work directly with the head of product and growth and our founders on POV and voice. The role is in-person, 5 days a week in San Francisco.

Responsibilities

• Own the category story: craft and repeat the argument for why enterprise MOps teams are leaving legacy platforms, across formats and channels.
• Develop thought leadership and founder voice: write opinionated, specific content for MOps directors and CMOs. Ghostwrite and build brand presence on LinkedIn.
• Own organic search end-to-end: rank for high-intent queries and secure citations in AI-generated answers.
• Run webinars and partner programming: choose topics, co-hosts, promotion, run-of-show, and follow-up. The MOps community is small and tight—you’ll know the right partners fast.
• Drive distribution: every piece ships with a plan for how it travels (email, LinkedIn, communities, sales enablement, paid when justified).
• Set the quality bar: define and uphold the standard for all written content at Conversion, including reviewing work from leadership.

Qualifications

You might be a good fit if you:

• Write constantly—can share published work with a clear point of view.
• Have marketed to a technical or operational B2B audience that resists being marketed to.
• Switch registers cleanly between company voice, founder ghostwriting, and your own account.
• Have owned content or demand at an early-stage company, from ideation to distribution to iteration.
• Know SEO well and are tracking how AI search is changing it.
• Enjoy talking to customers and can turn a 30-minute call into publishable insights.
• Have strong opinions about B2B content, including who’s doing it badly.

You might be a great fit if you:

• Have lived inside Marketo, Pardot, or HubSpot and felt the pain firsthand.
• Have run a webinar or partner content program you’d defend as genuinely good.
• Use AI to move fast without letting the output read like it.
• Can name B2B brands you admire beyond the usual three everyone cites.
• Have built a category narrative before or want the chance to build one from scratch.
• Want to work in an office where the team eats lunch together.