Content Marketing Manager
Fooda · Chicago, IL · 1 wk ago
HybridMarketing$90k–$120k/yrFull-time
Who We Are Our story began in 2011 when a group of office workers at a major logistics company in Chicago had a lunch problem. Nearby options were limited and the team was spending too much time and money traveling to their favorite restaurants. They had an idea: bring Chicago's local restaurant culture inside the office to sell food. It was an immediate hit. When they discovered people from other companies sneaking into their office, they knew they were on to something. Fooda pioneered the concept of rotating popup restaurants inside offices. Today, we operate in 60 cities with over 100 million meals served and continue to grow rapidly. Powered by technology and a network of 1500+ restaurants, we feed hungry people at work through a platform of unique food programs located within companies, office buildings, hospitals, schools, distribution centers, and more. At Fooda, we believe a workplace food program should be something employees love and look forward to every day. Position Overview Fooda is hiring a Content Marketing Manager to lead our content program and, over time, the team that produces it. Fooda runs workplace food programs for employers and buildings, from rotating restaurant popups and delivery to catering and fully managed dining. Our buyers include HR and people leaders, workplace experience and facilities teams, corporate real estate, office managers, procurement, and building owners. You'll report directly to the VP of Marketing and work closely together on content strategy. Your first few months are about building a deep understanding of Fooda: our products, customers, and market, and the people across Sales and the business who know them best. During this time you'll write, shape strategy, and work alongside our internal writers and freelance contributors. At around 30-60 days, you'll take on direct management of the content team: three internal writers and a group of freelance writers. From there, you'll own the editorial calendar and lead the team in producing content that generates demand, equips Sales, and builds Fooda's authority in the market. What You'll Be Doing Learn the business: Build a working knowledge of Fooda's products, customers, prospects, and competitorsSpend regular time with Sales, account management, operations, and leadership to understand what our buyers care about and why they choose usLearn what each of our audiences is trying to solve, from HR leaders to building owners, and what information helps them make a decisionFollow trends in the workplace, employee experience, and corporate food, and identify where Fooda has something worth sayingFind strong content ideas in sales calls, customer conversations, and internal discussions rather than waiting for them to be handed to you Shape and lead the content program: Work directly with the VP of Marketing on content strategy, and turn that strategy into a clear planOwn Fooda's editorial calendarLead demand generation and sales enablement content first: guides, research, webinars, customer stories, product content, and the materials Sales uses with prospects and customersDevelop thought leadership that builds Fooda's authority with our buyersGuide SEO and blog content as a focused part of the program, grounded in search intent and how buyers find answers, including AI searchWrite important pieces yourself, especially in your first six monthsPartner with our art director and design team to bring content to lifeTurn ideas into clear concepts, briefs, and assignmentsHold a high standard for everything we publish, from the strength of the idea to the final edit Develop the team: Coach writers on writing, research, product knowledge, and editorial judgmentGive clear feedback that helps writers improve rather than rewriting their workManage freelance writers, including briefs, quality, and deadlinesHelp the team become more independent and better able to turn direction into strong workTake on direct management of the internal writers and freelance contributors at around six months Turn direction into work: Take broad or incomplete direction and turn it into a concrete planFind the people and information you need to get it doneBring recommendations, not just questionsOwn work from the first idea through publication Requirements What We're Looking For: 7+ years in B2B content marketing, including ownership of a content or editorial programAt least 2 years managing writers, including coaching and developing themExperience managing freelancers and other external contributorsA track record of creating demand generation and sales enablement content that Sales actually usesExcellent editorial judgment and a high standard for written workStrong interviewing, research, and storytelling skillsThe ability to learn a new business quickly and understand what a B2B audience will find usefulA working knowledge of SEO and AEOComfort working with executives, Sales, customers, and subject-matter expertsStrong project management and organizational skills Experience in food, hospitality, or workplace services is welcome but not required. Strong B2B content leadership matters most. What Will Make You Successful: Curiosity. You want to understand our products, customers, and market, and you keep asking until you know why something mattersJudgment. You know the difference between a strong idea and an ordinary one, and between great content and content that's simply well writtenOwnership. You find opportunities and move them forward without waiting to be toldLeadership. You make the people around you better and help them become more independent What Success Looks Like: In your first six months, you'll know Fooda's business well enough to bring your own content ideas to the table, and you'll have written pieces that set the bar for the team. Over your first year, you'll lead a content program built on a real understanding of our products, customers, and market. Sales will have content they value and use with prospects and customers. Our writers will be stronger and more independent. And our content will help generate demand and strengthen Fooda's authority with the people who buy from us. Benefits What We'll Hook You Up With: Competitive market salary and stock options, based on experienceComprehensive health, dental and vision plans401k retirement plan with company matchPaid maternity and parental leave benefitsFlexible spending accountsCompany issued laptopDaily subsidized lunch program (ours!) A fulfilling, challenging adventure of a work experience Must be authorized to work in the United States on a full-time basis. No recruiters please. The salary range for this role is between $90,000-$120,000 and is dependent on a number of factors, including but not limited to work experience, training, location, and skills.