Content Marketing Manager

About SavoyaFor more than 25 years, Savoya has helped organizations manage executive ground transportation through a combination of exceptional service, purpose-built technology, and global operational standards. 61% of Fortune 100 companies have used Savoya for black car service. Savoya is the ground transportation provider of choice for those responsible for booking; Executive Assistants, Meeting and Events Planners, Recruiting Coordinators, Flight Departments, and Security Teams. About the roleWe're hiring a Content Marketing Manager to create valuable content that helps us reach, educate and win more of our primary audiences, especially Executive Assistants (EAs). EAs carry the job no one sees until something goes wrong. This role makes Savoya a resource they choose to follow for their work, not only a place to book a black car.You'll own what Savoya says: the content that gets us found in search and AI answers, brings EAs onto our list, turns new sign-ups into first bookings, and helps every booker get more from Savoya. It's a new role, joining a new Optimization Specialist and an existing team of three. What you'll ownThe Content Marketing Manager owns the message. Our Optimization Specialist owns the machine: who receives each piece, when, and whether it worked. Our Marketing Manager owns the calendar and the platforms it runs on.1. EA list-build and communityBring Executive Assistants onto Savoya's email list with content valuable enough that they choose to follow it (think blogs, white papers and case studies).Build a content program for EAs covering the work around travel: planning for disruptions, managing executive preferences, handling the moment something goes wrong (think demos, webinars and video).Direct EA programming and content for events and partnerships.Create EA and general content for social.Bring real EA voices in through interviews, contributed pieces and practitioner perspectives. Speak with real EA customers weekly to understand their needs and pain-points.Engage in communities where EAs communicate (think forums, Reddit, professional associations)Tag content-sourced contacts so list growth and its conversion can be measured.2. AEO and organic contentPick AEO and SEO topics, starting from a gap analysis, and write the pages for Savoya.com.Write content built to be cited by AI answer engines and found in search: clear answers, sourced figures, consistent entity details, FAQs.Work with our SEO partner to turn audit findings into content.Refresh existing pages so they stay accurate and citable.3. Email and sequencesOwn and improve our existing new sign-up and new-booker email sequences, and any new sequences built to move prospects through the funnel: what they say and how they're structured.Write and continuously improve new email sequences, working with the Optimization Specialist on segmentation, triggers and testing.Write the content that closes gaps the Optimization Specialist finds anywhere in the funnel.4. Activation, education and referralWrite activation content that turns new sign-ups into first bookings, including people who signed up and never booked.Build new-booker education that helps people get more from Savoya after their first trip.Write the asks and messaging for our Referral program. Across all of itUse AI tools daily for research, drafting, repurposing and analysis. Own the judgment, voice and accuracy of everything that ships.Write in Savoya's voice: specific, direct, from inside the reader's job. How you'll be measuredYou'll lead on four measures: visibility in AI search, organic leads, growth of our marketing contact list, and trips per Marketing-driven booker through education. You'll share email engagement, lead activation and Referral program usage with the Optimization Specialist. What you bringRequired3+ years in content marketing, lifecycle marketing or community management, ideally B2B.A portfolio of content that drove measurable results: pipeline, bookings, list growth or retention.Working knowledge of AEO and SEO: how answer engines choose sources, structured content, on-page fundamentals.Hands-on experience writing email sequences in HubSpot or a similar platform, and tagging contacts so content-sourced results can be measured.Experience writing activation, onboarding or education content that moves people to a first purchase and back again.Experience growing an owned audience, such as a newsletter, subscriber list or community, from a small base.Daily use of AI tools in your workflow, with a clear point of view on where human judgment has to stay.Strong writing and editorial judgment. You can write an email that converts, and make any piece shorter, more specific and more accurate.You measure your own work. You track how your content performs, report on it plainly and change course based on what you find. Nice to haveExperience marketing to Executive Assistants and/or administrative professionals.Familiarity with corporate travel, ground transportation or another service where reliability is the product.Experience running events, webinars or interview series.Social content experience, especially for a professional audience.Experience with Savoya Marketing’s primary tools; Claude, Hubspot and Webflow. Who you'll work withYou'll report to the VP of Marketing and join a small team where every project ties to acquisition, sales enablement or retention.VP of Marketing: sets strategy and runs every new play the first time.Optimization Specialist: owns email segmentation, triggers and testing, landing page and checkout tests, and the Referral program.Marketing Manager: owns the calendar and the platforms, from Savoya.com publishing to the email send schedule, social planning and events.Graphic Designer: designs pages, email templates, and social and event assets.SEO partner: keeps the site technically sound while you turn search findings into content.Sales and Customer Success: share the goal of helping each booker use Savoya more, and tell you what clients are asking.