Content Marketing Manager

We need to output HTML fragment with sections: About the role? Actually the posting includes "Who We Are" then description. We need to use

for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must not repeat job title as heading. We need to include sections only when posting has real specific content. We have content: Who We Are (company description) could be "About the role"? Actually "Who We Are" is about company, not role. But we can treat as "About the role" maybe? The instruction: use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can include sections that match content. We have responsibilities: "What You'll Do" sections with bullet-like paragraphs. We can extract responsibilities list. We have requirements: "What You'll Need" includes BA, 5-8 years experience, etc. Also Preferred Experience, Competencies/Abilities, Interpersonal Skills, Minimum Required Technical Skills, Success Metrics. Those could be qualifications, skills, etc. We have Pay: salary range $77,000 - $114,000, plus discretionary annual bonus. We have Benefits: described benefits package. We have Schedule: not mentioned. So we should not include Schedule section. We should not include boilerplate like EEO, accommodation instructions, etc. Remove those. We need to preserve all substantive information; do not invent or summarize away detail. So we need to keep details like bullet points. We need to use

• for any list of duties/requirements/benefits, and

  for prose. We need to avoid headings with filler text. We need to output only HTML fragment. Let's structure:

  About the role

  maybe include description of role from "Who We Are" and first paragraph? Actually "Who We Are" is about company, but we could still put as About the role? Might be better to have "About the role" containing the role description: The Content Marketing Manager reports to Director, Content Marketing and is responsible for executing audience-focused content marketing strategies... etc. That is substantive. Then

  Responsibilities

  with
  • items from "What You'll Do". We need to break into list items. We have multiple sub-sections under What You'll Do: Content Marketing Planning, Audience Alignment & Campaign Support; Hands-On Content Marketing Development, Writing & Editing; SEO/AEO Optimization, Performance & Continuous Improvement. Each has bullet-like sentences. We'll turn each sentence into
  • . We need to preserve all detail; we can keep the sentences as is. Then

    Requirements

    maybe combine "What You'll Need" (BA, 5-8 years experience, demonstrated experience, strong hands-on writing, deep understanding, experience using performance insights). Also maybe include Preferred Experience etc as part of Requirements or Qualifications. We could have

    Qualifications

    for preferred experience and competencies. But we need to avoid thin sections. Could combine into Requirements and Qualifications? The instruction says use headings like Requirements, Qualifications, Skills, Benefits, Pay. We can decide to have Requirements (mandatory) and Qualifications (preferred) and Skills (technical). But we need to ensure each has real content. Let's extract: Mandatory Requirements (What You'll Need): - BA in Marketing, Communications, Journalism, English, or related field. - 5-8 years of experience in content marketing, digital marketing content, marketing communications, copywriting, or related roles. - Demonstrated experience executing content marketing strategies and producing marketing content that supports engagement, demand generation, conversion, and business growth. - Strong hands-on writing and editing experience across digital channels, including web, email, landing pages, SEO content, AEO content, and campaign assets. - Deep understanding of SEO content marketing strategy, search intent, content optimization, and AI-driven discovery principles. - Experience using performance insights to optimize content marketing assets and improve engagement, conversion, and discoverability. Preferred Experience: - Experience in B2B, B2C, professional services, staffing, consulting, technology, or complex business environments. - Experience with AI-assisted content marketing creation tools and workflows. - Experience partnering with SEO, web, analytics, paid media, email, and integrated marketing teams. Competencies/Abilities: - Content marketing planning and execution. - Marketing writing, editing, and storytelling. - SEO and AEO content development. - Audience-centric content marketing development. - Content marketing performance analysis and optimization. - Cross-functional collaboration and stakeholder management. - Ability to balance strategy with hands-on execution. Interpersonal Skills: - Strong written and verbal communication. - Ability to influence without direct authority. - Strong editing and feedback skills. - Ability to manage multiple priorities in a fast-paced environment. - Curiosity, adaptability, and a continuous improvement mindset. Minimum Required Technical Skills: - Content management systems. - SEO and keyword research tools. - Marketing analytics and reporting tools. - Microsoft Office Suite and Copilot. - AI-assisted content marketing creation tools. - Familiarity with web content publishing and optimization workflows. Success Metrics: - Content marketing engagement and conversion performance. - Organic search visibility and traffic growth. - AEO visibility and answer readiness. - Content marketing-influenced demand and pipeline contribution. - Content marketing quality, reuse, and production efficiency. - Stakeholder satisfaction. We could treat Success Metrics as part of Requirements or maybe a separate section but not in list of headings. The instruction only gave examples; we can add other headings if needed but better to stick to given ones. However we could include a "Qualifications" section for preferred experience and competencies, and a "Skills" section for technical skills. Success Metrics maybe not needed as a heading; could be included under Responsibilities? But it's about performance measurement; maybe we can include under "Requirements" as "Success metrics". But better to follow instruction: only use those headings if we have real content. We have content for About the role, Responsibilities, Requirements (mandatory), Qualifications (preferred + competencies + interpersonal), Skills (technical), Benefits, Pay. We'll omit Schedule. Now Benefits: we have description of benefits package: group health insurance (medical, vision, dental), FSA and HSA healthcare accounts, life and accident insurance, adoption and fertility assistance, paid parental leave up to 6 weeks, short/long term disability, paid time off for vacation, personal needs, sick time, Choice Time Off (CTO) varies based on years of service, new hire earns up to 17 days per calendar year, up to 11 paid holidays per calendar year, opportunity to contribute to 401(k) savings and investment plan or deferred compensation plan (if eligible), with employer match of 100% on first 3% of contributions for eligible employees. Also link to benefits page (we can keep as maybe not needed but it's substantive). We'll keep the description. Pay: salary range $77,000 - $114,000, discretionary annual bonus. Now we need to ensure we don't include boilerplate like EEO, accommodation instructions, background check, AI recruiter, etc. Remove those. Now produce HTML. We'll wrap sections in maybe not needed. Just output headings and content. We'll use

    for prose paragraphs (like About the role description). For lists, use

    • . Let's craft About the role paragraph: combine the description from "Who We Are" and role responsibilities overview. From posting: "Who We Are Robert Half, one of FORTUNE’s World’s Most Admired Companies and a Fortune 100 Best Companies to Work For is hiring for a Content Marketing Manager to join the Marketing department. The Content Marketing Manager reports to the Director, Content Marketing and is responsible for executing audience-focused content marketing strategies that drive engagement, consideration, demand, conversion, and retention across Robert Half’s priority hiring manager and job candidate audiences. This is a strategic and hands-on role that combines content marketing planning, writing, editing, SEO/AEO optimization, and performance analysis to support integrated marketing programs and audience growth objectives. Working closely with Integrated Marketing, Brand Marketing, Performance Marketing, Digital Marketing, Communications, Analytics, and Web partners, this role translates established content marketing strategies, business priorities, audience insights, and campaign strategies into high-performing marketing content. The Content Marketing Manager focuses on content marketing assets that help audiences discover, understand, engage with, and take action on Robert Half’s services, while partnering with Communications on the marketing activation of thought leadership and editorial assets where appropriate." We'll put that as

      under About the role. Now Responsibilities: we need to list each bullet. From "What You'll Do" sections: Content Marketing Planning, Audience Alignment & Campaign Support: - Execute audience-focused content marketing plans and initiatives in partnership with Integrated Marketing Managers and senior content marketing leaders. - Contribute to content marketing roadmaps aligned to audience priorities, integrated marketing plans, campaign objectives, and business goals. - Partner with Integrated Marketing Managers and SEO partners to identify content marketing needs across the buying journey, including awareness, consideration, conversion, and retention. - Translate established content marketing strategies into content marketing briefs, assets, campaigns, and optimization plans. - Identify opportunities to improve audience engagement, conversion, search visibility, and content marketing reuse across channels. - Partner with Communications to adapt and activate thought leadership for marketing use cases without duplicating ownership of thought leadership, editorial strategy, executive visibility, or reputation-building content. - What success looks like: Content marketing plans are clearly tied to audience needs, marketing priorities, and measurable business outcomes. Hands-On Content Marketing Development, Writing & Editing: - Write, edit, and optimize content marketing assets across formats including service pages, landing pages, email campaigns, nurture programs, paid media, SEO content, AEO content, FAQ content, campaign assets, and resource center content. - Translate complex business topics into clear, audience-centered content marketing assets that support engagement, demand generation, and conversion. - Apply Robert Half brand voice, messaging frameworks, audience insights, and content marketing standards consistently across deliverables. - Edit content marketing assets for clarity, accuracy, brand alignment, search performance, answer quality, and conversion potential. - Use AI-assisted content marketing workflows responsibly to improve speed and quality while maintaining accuracy, originality, and compliance. - What success looks like: Content marketing assets are clear, useful, brand-aligned, optimized for search and AI discovery, and effective at moving audiences to the next step. SEO/AEO Optimization, Performance & Continuous Improvement: - Apply SEO and AEO best practices to improve content marketing discoverability across search engines and AI-powered discovery experiences. - Partner with SEO, Digital Marketing, Web, and Analytics teams to evaluate content marketing performance and identify optimization opportunities. - Support content marketing testing and optimization, including headlines, calls to action, page structure, FAQs, schema-ready copy, and conversion messaging. - Conduct content marketing audits and refresh existing content marketing assets to improve organic visibility, AI answer readiness, engagement, and conversion performance. - Track content marketing KPIs and recommend improvements based on performance data and audience behavior. - What success looks like: Content marketing performance improves through optimization, testing, refreshes, and data-driven decision making. We'll turn each bullet into

    • . The "What success looks like:" lines are also bullet-like; we can keep as list items. Now Requirements (mandatory): list as
      • . Preferred Experience, Competencies/Abilities, Interpersonal Skills, Minimum Required Technical Skills could go under Qualifications and Skills. We could have:

        Qualifications

        with
        • for Preferred Experience, Competencies/Abilities, Interpersonal Skills.

          Skills

          with
          • for Minimum Required Technical Skills. But we need to avoid thin sections; each has enough content. Now Benefits:

            Benefits

            with
            • each benefit. Pay:

              Pay

              with

              containing salary range and