Content Marketing Manager
Ripple · Chicago, IL · 1 wk ago
HybridMarketingFull-time
What You'll Do
- Own and implement the content strategy that fuels our growth marketing and demand generation efforts across the full funnel.
- Partner closely with Growth, Product Marketing, Brand and Comms to translate campaign priorities into high-performing content assets.
- Develop and manage multi-channel content programs including paid media content, landing pages, email nurture sequences, case studies, sales enablement materials, webinars, and thought leadership.
- Write and be responsible for production of compelling, conversion-focused content optimized for performance and experimentation.
- Manage the editorial calendar aligned to growth goals and revenue targets.
- Use performance data to continuously test, iterate, and optimize messaging, formats, and distribution channels.
- Ensure consistent brand voice and messaging across all demand gen touchpoints.
- Support SEO-driven growth initiatives in collaboration with the organic/SEO team.
- Track and report on content performance, pipeline impact, and ROI.
Who We Are
- Do Your Best Work
- Take Control of Your Finances
- Take Care of Yourself